Ad Position refers to the order in which your ad appears on a page compared to other ads. In platforms like Google Ads, a lower number means a higher placement – e.g., position “1” is the top ad on the page.
Ad Position is determined by your Ad Rank, which combines your bid amount, Quality Score, and ad format impact. While not a metric you directly calculate, you can influence it through optimization strategies.
If your ad appears second on the Google search results page when a user types in a relevant keyword, your Ad Position is 2. This indicates your ad was outbid or outperformed by one other ad.
OWOX Data Marts helps you monitor Ad Position across keywords, devices, and campaigns. See how Quality Score, bidding strategies, and creative assets affect placement – and use those insights to reach the top spots.
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A good Ad Position is typically in the top 1–3 range. These positions receive the most attention and traffic, helping you get the most from your ad spend.
A low Ad Position (e.g., 5 or below) means your ad appears below the fold or on secondary pages – where visibility and clicks are significantly lower.
Focus on ad relevance, expected CTR, and landing page experience to raise your Quality Score and improve position at a lower cost.
Choose automated bid strategies like Target Impression Share or CPA to consistently compete for top positions.
Use sitelinks, callouts, and structured snippets to enhance your ads and increase the chance of higher placements.
