Ad Revenue refers to the total income generated from displaying ads on digital platforms like websites, apps, or video content. It includes earnings from various ad formats such as display ads, native ads, and video ads.
To calculate Ad Revenue, you multiply the number of ad impressions or clicks by the cost per impression (CPM) or cost per click (CPC), depending on the pricing model used by the ad platform.
If a website generates 500,000 ad impressions in a month with a CPM of $4, the Ad Revenue would be (500,000 × 4) / 1000 = $2,000.
Good Ad Revenue depends on your industry, audience size, and content quality. It generally reflects strong traffic engagement and effective ad placement.
Low Ad Revenue can signal poor ad placement, low traffic quality, or under-optimized monetization strategies.
Content that keeps users engaged increases session time and ad visibility, boosting Ad Revenue.
Diversify ad sources to increase fill rates and maximize earnings across geographies and formats.
