Average View Frequency is the average number of times a unique user sees a specific ad or piece of content during a campaign. It’s used to measure repetition and reach efficiency across digital advertising platforms.
Average View Frequency is calculated by dividing the total number of impressions by the total number of unique users reached during a campaign.
If your campaign delivers 50,000 impressions and reaches 10,000 unique users, your Average View Frequency would be 5. That means each user saw the ad five times on average.
OWOX Data Marts helps you track Average View Frequency across campaigns, spot where frequency is too low or too high, and adjust targeting or creative accordingly to maximize ad effectiveness.
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A good Average View Frequency depends on your goals, but 3–7 views per user is typically ideal for brand awareness. This range provides enough exposure without overwhelming the audience.
An Average View Frequency under 2 might not be enough to make an impact, while a value above 10 may indicate ad fatigue, audience burnout, or wasted spend.
Avoid overexposure by limiting the number of times an ad is shown to a single user within a given time frame.
Prevent fatigue by using multiple ad creatives and formats to keep your message fresh and engaging.
Use analytics to track how conversions or engagement change with increased frequency and adjust strategy accordingly.
