Conversion Value is the total revenue or assigned worth generated by conversions on your site – such as purchases, subscriptions, or lead form submissions. It helps you evaluate the financial impact of each conversion.
Conversion Value is measured by summing the total value of all conversions during a given period. For ecommerce, this often reflects the order value. For lead gen, it may be a predefined dollar value per lead.
If your ad campaign results in 150 purchases totaling $7,500, your Conversion Value is $7,500. If you assign $100 per qualified lead and collect 30 leads, your Conversion Value is $3,000.
A good Conversion Value depends on your business model and goals. For ecommerce, a rising Conversion Value means users are purchasing more or higher-ticket items. For lead gen, it reflects the quality and expected revenue from new leads.
A low Conversion Value could indicate you're attracting low-intent users, driving unqualified leads, or undervaluing your offers. It may also mean your campaigns are optimized for volume instead of value.
Instead of assigning a static value to all conversions, use dynamic tracking to capture actual transaction values for better insights.
Identify which campaigns or products produce the most revenue and shift your strategy toward those segments.
Use Conversion Value alongside Return on Ad Spend (ROAS) or Cost Per Acquisition (CPA) to evaluate efficiency and profitability together.
