Ecommerce Conversion Rate is the percentage of website visitors who make a purchase. It measures how effectively your online store turns traffic into customers and is one of the most critical KPIs for digital retail.
Ecommerce Conversion Rate is calculated by dividing the number of completed purchases by the number of website visitors, then multiplying by 100 to express it as a percentage.
If your online store gets 20,000 visitors and 600 of them make a purchase, your Ecommerce Conversion Rate is 3%.
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A good Ecommerce Conversion Rate varies by industry, but typically ranges between 2% and 4%. Higher rates indicate an efficient customer journey, strong product-market fit, and optimized pages.
A low Ecommerce Conversion Rate (under 1%) may suggest poor product presentation, slow site speed, confusing navigation, or friction in the checkout process.
Remove unnecessary steps, offer guest checkout, and streamline forms to reduce cart abandonment.
Include clear descriptions, quality images, reviews, and availability to build buyer confidence.
Incentives like free shipping and a hassle-free return policy can boost trust and conversions.
