Email Click Through Rate is the percentage of recipients who clicked on one or more links in your email out of the total number of delivered emails. It helps measure how effectively your email content drives user action.
Email Click Through Rate is calculated by dividing the number of unique clicks by the number of delivered emails, then multiplying by 100 to get the percentage.
If your email was delivered to 5,000 recipients and 250 of them clicked a link, your Email Click Through Rate would be 5%.
OWOX BI helps you analyze how subscribers interact with your emails – what they click, when they click, and why. Use these insights to refine your messaging and boost Email Click Through Rate.
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A good Email Click Through Rate typically ranges between 2% and 5%, depending on your industry and list quality. Higher rates indicate effective targeting and compelling content.
A low Email Click Through Rate (under 2%) may point to weak CTAs, poor design, or irrelevant messaging. It suggests that recipients aren’t engaging with your email content.
Use actionable language like “Shop Now” or “Download the Guide” to guide users toward the next step.
Segment your email list and tailor content based on user behavior or preferences to increase click likelihood.
Ensure links and buttons are easily tappable and emails display properly across all screen sizes.
