Email Engagement is a composite term that includes actions like opens, clicks, replies, forwards, and time spent reading. It tells you how valuable and relevant your email content is to your audience.
Use a combination of metrics – Open Rate, Click-to-Open Rate, Time on Email, and Reply Rate – to get a full picture of how users interact with your campaigns.
If 30% of users open your email, 10% click through, and recipients spend 20+ seconds on average reading, that’s strong Email Engagement and a sign your content is resonating.
OWOX Data Marts tracks engagement metrics across segments and campaigns – giving you real-time insights to personalize content, test layout variations, and improve targeting.
Start your free trial today and gain full control over your Email Engagement!
Good Email Engagement features high opens, strong click-throughs, low unsubscribes, and high time-on-email. It shows your emails are timely, relevant, and actionable.
Low opens, minimal clicks, and fast exits suggest poor Email Engagement. This could hurt future inbox placement and indicates misaligned content or timing.
Use dynamic content and segmentation to make emails feel tailored to the reader’s needs.
Make calls to action easy to find and aligned with the email’s goal.
Experiment with layout, length, visuals, and device formatting to maximize engagement.
