Engagement Rate (ER) is a metric that shows the level of interaction your content receives relative to your audience size. It includes actions like likes, comments, shares, clicks, and saves, helping you assess how effectively your content connects with your audience.
ER is typically calculated by dividing total engagements by the number of followers or impressions and multiplying by 100 to express it as a percentage.
If a social post gets 300 likes, comments, and shares combined and was shown to 10,000 users, the Engagement Rate is 3%.
A good Engagement Rate varies by platform, but 1% to 5% is generally considered strong. Higher rates indicate that your audience finds your content relevant and engaging.
A low Engagement Rate (under 1%) may suggest that your content isn’t resonating, is reaching the wrong audience, or lacks a compelling call to action.
Regularly share helpful, entertaining, or informative content that addresses your audience’s needs and interests.
Ask questions, use polls, or include strong calls to action that invite users to comment, share, or click.
Visual content typically receives more interaction. Incorporate high-quality images, graphics, or short videos to boost ER.
