Enhanced Cost Per Click helps advertisers get more value from their budget by intelligently adjusting bids based on conversion likelihood.
You don’t manually calculate Enhanced Cost Per Click. Google Ads uses real-time signals to adjust your set CPC bid – either raising it when a conversion is more likely or lowering it when it’s not.
If your max manual bid is $1.00 and Google predicts a higher chance of conversion, it might raise your bid to $1.20. For lower chance clicks, it might lower the bid to $0.80 – staying within your budget over time.
OWOX Data Marts shows you how Enhanced CPC is affecting your overall campaign performance and conversion cost trends across different audiences.
Start your free trial today to monitor bidding efficiency and conversion performance in one place.
Good Enhanced Cost Per Click means more conversions at the same or lower average cost per conversion compared to manual bidding.
If your costs rise but conversions remain flat or decrease, Enhanced CPC may be misaligned with your goals
Enhanced CPC relies on historical conversion data. Ensure your tracking setup is correct and working
Start with a hybrid approach before switching to fully automated bidding for better control.
Regularly review your cost per conversion metrics to ensure Enhanced CPC is delivering value.
