Facebook Engagement Rate is the percentage of people who engaged with your Facebook content (via reactions, comments, shares, clicks) compared to the total number of users reached or total followers.
Facebook Engagement Rate is typically calculated by dividing total engagement (likes, comments, shares, clicks) by total reach or followers, then multiplying by 100 to get a percentage.
If a Facebook post reaches 5,000 users and gets 250 combined engagements, the FER would be 5%.
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A good Facebook Engagement Rate typically ranges between 1% and 2% for most pages, though smaller, highly engaged communities may exceed 5%.
A Facebook Engagement Rate? under 0.5% may signal poor content relevance, lack of variety, or audience fatigue – indicating a need for strategy adjustments.
Use high-quality images, videos, and carousels to capture attention and stand out in the feed.
Encourage comments and interaction by posting relatable, open-ended questions or using Facebook’s native poll feature.
Use insights to find when your audience is online and schedule posts for maximum engagement.
