Google Ads Conversion Rate is the percentage of users who take a desired action – like a purchase or signup – after clicking your ad.
Divide the number of conversions by the number of ad clicks, then multiply by 100.
Google Ads Conversion Rate (%) = (Google Ads Conversions ÷ Google Ads Clicks) × 100
Google Ads Conversion Rate (%) = (Google Ads Conversions ÷ Google Ads Clicks) × 100
If your ad gets 2,000 clicks and 100 conversions, the Google Ads Conversion Rate is 5%.
A good Google Ads conversion rate above 4–5% is typically considered good, though benchmarks vary by industry and campaign type.
A low rate suggests your ads are attracting clicks but failing to drive meaningful actions – signaling issues with targeting, creative, or user experience.
Ensure your landing page matches ad intent and delivers a clear, compelling message to boost conversions.
Focus your ad budget on high-intent keywords to attract users more likely to convert.
Use direct, action-focused messaging to guide users toward completing the desired action.
