Google Ads Conversion Rate is the percentage of users who take a desired action – like a purchase or signup – after clicking your ad.
Divide the number of conversions by the number of ad clicks, then multiply by 100.
If your ad gets 2,000 clicks and 100 conversions, the Google Ads Conversion Rate is 5%.
A good Google Ads conversion rate above 4–5% is typically considered good, though benchmarks vary by industry and campaign type.
A low rate suggests your ads are attracting clicks but failing to drive meaningful actions – signaling issues with targeting, creative, or user experience.
Ensure your landing page matches ad intent and delivers a clear, compelling message to boost conversions.
Focus your ad budget on high-intent keywords to attract users more likely to convert.
Use direct, action-focused messaging to guide users toward completing the desired action.
