Google Ads Impressions refer to the number of times your ad is shown on Google’s network, including Search, Display, YouTube, and partner websites. An impression is counted each time your ad appears, whether or not it’s clicked.
Impressions are automatically calculated by Google Ads based on the number of times your ad is loaded or displayed. You can view total impressions in your campaign dashboard under performance metrics.
If your ad appears on a search results page 10,000 times over a month, that counts as 10,000 Google Ads Impressions – regardless of how many people click on it.
A good impression count depends on your campaign goals. High impressions with strong engagement metrics (like CTR) typically indicate effective ad visibility.
If you're getting many impressions but few clicks, it could signal irrelevant targeting, weak ad copy, or poor placement, leading to wasted spend.
Align your keywords, headlines, and ad copy with user intent to make each impression more impactful.
Let Google optimize when and where your ads appear to maximize quality impressions.
Target keywords that signal strong intent to increase the likelihood of conversion from your impressions.
