Organic Sessions refer to the number of user visits initiated from unpaid (organic) search engine results, such as Google or Bing. These sessions begin when a user clicks on a link in the search results and lands on your site.
Organic Sessions are calculated by counting all user sessions that originate from unpaid search engine listings over a defined time period. This metric excludes paid traffic, direct visits, and referrals.
If your website gets 8,000 total sessions in a month and 2,500 of those come from organic search engines, then your Organic Sessions count for the month is 2,500.
OWOX BI helps you break down traffic sources and keyword performance to uncover what drives Organic Sessions – and how to grow them through SEO and content strategy.
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A strong volume of Organic Sessions, combined with low bounce rates and high engagement, shows that your SEO strategy is effective and your content matches user intent.
Low or declining Organic Sessions may signal poor keyword rankings, content issues, or technical SEO problems that limit visibility in search engines.
Focus your SEO on keywords that align with user intent and drive qualified traffic.
Improve title tags, meta descriptions, internal linking, and content structure to rank higher and earn more clicks.
Create helpful, keyword-optimized blog posts and landing pages that meet user needs and drive search traffic.
