Page Impressions refer to the total number of times a specific webpage is loaded or reloaded in a user’s browser. Each time the page is displayed, it counts as one impression, regardless of who views it or how often.
Page Impressions are calculated by counting each instance a specific webpage is loaded or refreshed. This includes both first-time loads and reloads within a session.
If a blog post on your site was loaded 6,000 times in a week – including repeat views – it would have 6,000 Page Impressions for that period.
A good number depends on the size of your audience and marketing goals, but consistent growth and strong engagement on high-value pages are key indicators.
Low or declining Page Impressions may indicate poor visibility, weak SEO, or underperforming content that doesn’t attract repeat visitors.
Share content across social media, email, and ads to drive more page views
Link to important pages from other high-traffic areas of your site to increase their impressions.
Optimize title tags, meta descriptions, and headings to improve search visibility for key pages.
