Product Checkouts refer to the number of times a user adds a product to the checkout process – usually by clicking “Checkout” or proceeding from the cart to the payment stage. It signals strong purchase intent and is a critical step in the conversion funnel.
Product Checkouts are typically tracked through your ecommerce platform or analytics tool. Each time a user clicks “Checkout” for an item in their cart, it counts as one product checkout.
If 600 users click the “Checkout” button after adding items to their cart in a week, your store recorded 600 Product Checkouts for that period.
OWOX BI helps you track checkout behavior, segment users by device or channel, and uncover where drop-offs happen – so you can streamline the path to purchase and improve checkout completion.
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A good Product Checkout Rate varies by industry, but if more than 20–30% of carts proceed to checkout, your site is effectively encouraging users to buy.
A low Product Checkout Rate may indicate UX issues, hidden costs, or slow load times that discourage users from continuing the purchase journey.
Offer guest checkout, autofill forms, and mobile-friendly design to simplify the checkout experience.
Include payment security badges, clear return policies, and reviews to build confidence at the decision stage.
Trigger personalized offers or reminders when users attempt to leave the cart without checking out.
