A Top Landing Page is the webpage that receives the highest volume of incoming traffic – often from search engines, ads, social media, or email. It’s the first page users land on during their session and sets the tone for their experience.
In analytics tools like Google Analytics, Top Landing Pages are identified by sorting landing pages by session count. The one with the highest number of entries is your Top Landing Page.
Top Landing Page = Landing Page with the Highest Number of Sessions
Top Landing Page = Landing Page with the Highest Number of Sessions
If your homepage receives 8,000 user sessions per month, and your product page receives 3,000, the homepage is your Top Landing Page and should be prioritized for performance and messaging.
OWOX BI helps you analyze the performance of your Top Landing Page by tracking bounce rates, conversion rates, and user paths. Use this insight to improve engagement and drive better outcomes from your most important entry point.
Start your free trial today and gain full control over your Top Landing Page!
A good Top Landing Page has a low bounce rate, clear messaging, fast load speed, and leads users to take the next step – whether it's a signup, click, or purchase.
A poorly performing Top Landing Page has high bounce rates, confusing content, or misaligned expectations. This causes users to leave without exploring further.
Match the messaging and layout of your Top Landing Page with the user’s source and intent for seamless continuity.
Ensure the page loads fast and features clear headlines and CTAs to capture interest immediately.
Use directional cues, logical structure, and prioritized content to guide users deeper into your funnel.
