Unique Leads refer to distinct individuals who have shown interest in your product or service by completing a lead action – such as filling out a form or signing up – without being counted more than once.
Filter your total leads to remove duplicates by using identifiers like email address, phone number, or user ID. Count only distinct entries over a specific time period.
If you received 600 total lead form submissions in a week, but 100 were duplicates from the same users, your Unique Leads would be 500.
A good number of Unique Leads depends on your business size and goals, but consistency and lead quality are key indicators of healthy marketing performance.
A low count of Unique Leads or high duplication rate may indicate poor targeting, lead form abuse, or over-reliance on incentivized campaigns.
Automatically detect and remove duplicate entries before they’re sent to your CRM.
Use email, phone number, or cookie ID to identify returning users and avoid double counting.
Shorten and simplify forms to increase submissions while adding validation rules to ensure accuracy
