Gain Full Insight Into Each Step of the Funnel By Bringing Together Data From Multiple Devices
Collect data from AppsFlyer in Google BigQuery
You know that your customers use more than one device and multiple traffic sources before placing an order.
Can you combine the data about user actions both on the website and in the mobile app to see which traffic sources attract new users and which sources return them?
With AppsFlyer you collect data about user performance on iOS, Android and other platforms. You use Google Analytics to collect data about user actions on the website. Combine all the data in Google BigQuery to find the connection between the marketing channels and user behavior across multiple devices.
OWOX BI Pipeline
OWOX BI Pipeline imports data from Appsflyer, the mobile analytics service, automatically and in real time.
By combining the data about mobile users’ actions and the data from Google Analytics, you can track the customer journey from the first visit to the purchase.
With OWOX BI Pipeline you can:
Empower your analytics with cross-device tracking through linking events in mobile apps with user actions on the website.
Identify the sources that bring new users on the basis of the complete data from multiple devices.
Access the «raw,» non-aggregated data, in real time, and react to changes quickly.
Segment your users more effectively, no matter the device, to optimize the advertising.
Save your time and resources by processing the data in the single system.
Select AppsFlyer as the data source
Sign in to your OWOX BI account. If you don’t have a project yet—please create one. Click on the «New Pipeline» button and select AppsFlyer as the data source.
Allow access to Google BigQuery
Specify the Google BigQuery account that will be used for data collection.
Select the project
Select the project and the data set in Google BigQuery where the data will be stored. Press «Create».
Place the Postback URL in AppsFlyer
After creating the pipeline, go to the «List of pipelines» tab in the OWOX BI account. Find the pipeline you have just created and select «Copy Postback URL to clipboard» in the drop-down list on its right. Paste this URL in the API access settings in your AppsFlyer account.