Import data from Instagram to Google BigQuery

Collect complete statistics on your Instagram, Facebook and Audience Network in Google BigQuery

$929,537 M processed

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Automatically import cost data

Automatically import cost data

Create a data pipeline from Instagram to Google BigQuery once and never manually upload data again. OWOX BI collects raw data from your advertising campaigns every day. While doing so, it converts costs into your default currency, and monitors the relevance of data.

Get the most out of your campaign statistics

In addition to data on costs, impressions, and clicks, OWOX BI uploads more than 200 metrics from Instagram to Google BigQuery. Using this data, you'll be able to build detailed reports for in-depth analysis of advertising, create remarketing lists, effectively manage advertising bids, and train your ML- models for more accurate planning.

Get the most out of your campaign statistics
Combine data from different sources

Combine data from different sources

Combine your Instagram data with data from other advertising services, Google Analytics, your website, and your CRM in Google BigQuery. This will help you evaluate the effectiveness of your ads, taking into account the margin and redeemability of your products. Find out which campaigns bring the most profit and which don’t pay off.

Measure campaigns with ad accuracy

OWOX BI uploads raw data from Instagram to BigQuery and identify all UTM tags if they are available in the advertising service API. Build reports of the depth you want across any parameters and use insights from these reports to manage your ad bids.

Measure campaigns with ad accuracy
Be sure of the quality and security of your data

Be sure of the quality and security of your data

All data is collected, stored, and processed in your Google BigQuery project. You fully control access to your data and can decide who to give access to. OWOX BI processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.

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With OWOX BI, you get a ready-made dataset in an easy-to-use structure

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Unique advantages of OWOX BI

Complete statistics even from large accounts

Complete statistics even from large accounts

OWOX BI works smoothly with large ad accounts and uploads all data regardless of the number of campaigns. We’ve already processed ad costs totaling $929,537 million.

Up-to-date information

Up-to-date information

OWOX BI will automatically update cost data in Google BigQuery if it changes in your account within 21 days.

Measure past campaigns

Measure past campaigns

If necessary, OWOX BI will upload your historical data from Instagram to Google BigQuery.

Save time

Save time

Create a data pipeline from advertising service to Google BigQuery once (it takes all of 5 minutes) and get up-to-date cost data every day. You don’t need to regularly prepare CSV files, understand APIs, or use Apps Script.

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How it works

  1. Make sure your advertising links have UTM tags

    Make sure your advertising links have UTM tags.

  2. Select Instagram as the data source

    In OWOX BI, select Instagram as the data source and grant access to the Facebook Ads to OWOX.

  3. Measure uploaded data using SQL in Google BigQuery

    Measure uploaded data using SQL in Google BigQuery or get reports in OWOX BI Smart Data.

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Great Service!

Tawsif Hossain
Tawsif Hossain
We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
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A leap forward to better analytics

Margarita Yevtukh
Margarita Yevtukh
OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…
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Christophe Lemaire
Christophe Lemaire
We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater…
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We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
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We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
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Jon Schvili
We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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