Facebook advertising dashboard template

Analyze the core KPIs of your Facebook campaigns on one dashboard. Find the most effective campaigns and smartly allocate your budget.

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Allocate your time effectively

Compare the effectiveness of ad campaigns

Thanks to this dashboard, you will see a complete picture of the costs of advertising campaigns and understand how to adjust your budget. Focus your efforts on campaigns that work better than others — that is, campaigns that have a low cost per action or click but at the same time motivate users to perform targeted actions.

Monitor key KPI dynamics and optimize campaigns

Track the impressions, clicks, CPM, CTR, and CPC of your Facebook ads. Respond to changes in metrics in time and optimize campaigns.

Analyze how advertising costs have changed compared to the number of ad shows. Find days when there were more impressions and clicks and lower costs for impressions. Perhaps it’s on these days of the week that most of your target audience is online, in which case you can schedule your ads accordingly.

Learn how users interact with your ads

Analyze statistics on all actions: likes, reposts, clicks on links to the website, page subscriptions, comments, etc. Find out how much you pay on average for certain user interactions with ads and on which days users are the most and least active.

This dashboard will show which KPIs are getting worse so you can improve your ads in time. For example, if the Engagement Rate is down, you can change your CTA or offer rewards to users for the actions you want to encourage.

Unique advantages of OWOX BI

Get complete data in the right structure

Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.

Ensure data quality

OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.

Don’t limit yourself to templates

Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.