How to Monitor Data Quality: A Detailed Guide

Jun 11, 2024

Connect BigQuery to Google Sheets: 3 Ways to Move Your Data

Jun 1, 2024

How To Connect Google Sheets to BigQuery: 3 ways

May 31, 2024

BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation

May 31, 2024

How to Upload Data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

May 27, 2024

How to Restore Data Accidentally Deleted from Google BigQuery

May 10, 2024

How to Track Facebook Ads in Google Analytics 4: An Overview

May 10, 2024

How to Save Historical Universal Analytics Data When Migrating to GA4

Apr 29, 2024

How to Install Google Tag Manager on Your Website

Apr 16, 2024

How You Can Connect BigQuery to Excel for Seamless Data Management

Apr 10, 2024

Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4

Mar 14, 2024

BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage

Feb 28, 2024

Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level

Feb 28, 2024

Google BigQuery 101: Simple Queries to Practice in SQL

Feb 27, 2024

What is Customer Lifetime Value (CLV)

Feb 21, 2024

How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

Feb 21, 2024

How to Measure the Effectiveness of Online Advertising

Feb 20, 2024

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

Feb 19, 2024

Import Microsoft Ads data into Google Analytics 4

Jan 23, 2024

What is Client ID in Google Analytics: A Detailed Setup Guide

Jan 22, 2024

How to recognize and correct the (not set) value in Google Analytics reports

Jan 22, 2024

The Beginner's Guide to Data Transformation

Jan 22, 2024

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

Jan 17, 2024

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

Jan 16, 2024

Google BigQuery data structure: How to get started with cloud storage

Jan 10, 2024

A Comprehensive Guide on How to Upload Facebook Ads Data to BigQuery

Dec 19, 2023

How to Select Funnel Steps Correctly when Setting Up Attribution

Dec 11, 2023

RFM Analysis: Learn more about your customers and RFM Segmentation

Oct 25, 2023

A Simple Guide to Website Traffic Analytics | OWOX BI

Oct 7, 2023

Top 3 Looker Alternatives and Competitors | OWOX BI

Oct 7, 2023

Why OWOX BI is the best solution for importing cost data to Google Analytics 4

May 26, 2023

How OWOX BI Server-Side Tracking Helped to Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

May 19, 2023

UTM ID — What it is and why you need to add it to your ad tracking now

Apr 26, 2023

How to upgrade your reports for Google Analytics 4 without a headache

Feb 21, 2023

How to solve the GDPR problem with a GTM server-side tag

Jun 30, 2022

Top 3 Funnel.io Alternatives and Competitors | OWOX BI

Feb 25, 2021

Top 3 Supermetrics Alternatives and Competitors | OWOX BI

Feb 25, 2021

How to set up OWOX BI — A detailed guide

Oct 22, 2020

Behavioral segmentation: how to optimize advertising campaigns and increase conversions

Nov 6, 2019

How to conduct your first A/B test: Automate the process with Google Optimize

Sep 20, 2019

How to increase remarketing efficiency with data from your CRM

Sep 12, 2019

What remarketing is and how to set it up in Google Ads and Google Analytics

Aug 24, 2019

How to automate Google Analytics reports in Google Sheets

Aug 7, 2019

A Complete Guide on Business Intelligence

Apr 30, 2019

Kitties vs Facebook Pixel: Your Marketing Past and Future

Mar 15, 2019

Now You See Me! What is CPA Fraud and How to Fight it

Oct 8, 2018

How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager

May 25, 2018

Optimizing AdWords campaigns using Smart Goals in Google Analytics

Jul 19, 2016

Impact of alternative offers on visitors’ choice

Mar 21, 2016

Online Merchandising

Dec 21, 2015

Measure advertising campaigns from the first view to a purchase

Dec 21, 2015

Should you advertise not-available products?

Jul 22, 2015

How JavaScript errors impact conversion rate

Jun 24, 2015