How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

Feb 21, 2024

A Comprehensive Guide On Measuring Your Online Advertising Effectiveness

Feb 20, 2024

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

Feb 19, 2024

Import Bing Ads data into Google Analytics 4

Jan 23, 2024

What is Client ID in Google Analytics: A Detailed Setup Guide

Jan 22, 2024

How to recognize and fix the (not set) value in Google Analytics reports

Jan 22, 2024

The Beginner's Guide to Data Transformation

Jan 22, 2024

How to Restore Data Accidentally Deleted from Google BigQuery

Jan 19, 2024

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

Jan 17, 2024

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

Jan 16, 2024

Overview of Facebook Ads Tracking in Google Analytics 4

Jan 15, 2024

Google Sheets to Google BigQuery — Move Your Data

Jan 14, 2024

Google BigQuery data structure: How to get started with cloud storage

Jan 10, 2024

A Comprehensive Guide on How to Upload Facebook Ads Data to BigQuery

Dec 19, 2023

How to Select Funnel Steps Correctly when Setting Up Attribution

Dec 11, 2023

RFM Analysis: Learn more about your customers and RFM Segmentation

Oct 25, 2023

A Simple Guide to Website Traffic Analytics

Oct 7, 2023

Top 3 Looker Studio Alternatives and Competitors

Oct 7, 2023

How to save historical Universal Analytics data when migrating to Google Analytics 4

Aug 30, 2023

Why OWOX BI is the best solution for importing cost data to Google Analytics 4

May 26, 2023

How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

May 19, 2023

UTM ID — What it is and why you need to add it to your ad tracking now

Apr 26, 2023

How to Import Non-Google Advertising Cost Data to Google Analytics 4

Mar 31, 2023

How to upgrade your reports for Google Analytics 4 without a headache

Feb 21, 2023

How to solve the GDPR problem with a GTM server-side tag

Jun 30, 2022

Complete implementation of Google Analytics 4

Mar 17, 2022

How to upload data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

Jun 12, 2021

Top 3 Alternatives and Competitors

Feb 25, 2021

Top 3 Supermetrics Alternatives and Competitors

Feb 25, 2021

Overview of the main Google BigQuery features — practice writing requests for marketing analysis

Oct 27, 2020

OWOX BI Setup Made Easy: A Comprehensive Manual

Oct 22, 2020

How to check and control the SEO processes carried out on your site

Sep 16, 2020

How to Export Raw Data from Google Analytics

Jul 6, 2020

How to send data from Google BigQuery to Google Sheets and Excel

Feb 18, 2020

How to monitor data quality — a detailed guide

Jan 31, 2020

How to upload raw data from Google Ads to Google BigQuery

Dec 9, 2019

Behavioral segmentation: how to optimize advertising campaigns and increase conversions

Nov 6, 2019

Automate reports in Google Data Studio Based on Data from Google BigQuery

Oct 28, 2019

What is marketing automation and how can you use it?

Sep 30, 2019

How to conduct your first A/B test: Automate the process with Google Optimize

Sep 20, 2019

How to increase remarketing efficiency with data from your CRM

Sep 12, 2019

Automate Reports in Google Sheets Using Data from Google BigQuery

Aug 26, 2019

What remarketing is and how to set it up in Google Ads and Google Analytics

Aug 24, 2019

Automating reports in Google Analytics

Aug 18, 2019

How to automate Google Analytics reports in Google Sheets

Aug 7, 2019

How to analyze Criteo campaigns in Google Analytics

Jun 28, 2019

A Complete Guide on Business Intelligence

Apr 30, 2019

Standard SQL in Google BigQuery: Advantages and Examples of Use in Marketing

Apr 20, 2019

Kitties vs Facebook Pixel: Your Marketing Past and Future

Mar 15, 2019

What is Google Tag Manager and How to Install GTM on Your Site

Dec 27, 2018

Now You See Me! What is CPA Fraud and How to Fight it

Oct 8, 2018

How to Optimize Your Website Load Speed for Better Conversion Rates

Aug 1, 2018

Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level

Jul 31, 2018

How to Link Your Google Optimize with AdWords

Jul 9, 2018

How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager

May 25, 2018

What Is GDPR and How to Prepare Your Google Analytics and Other Google Services for GDPR

May 23, 2018

Optimizing AdWords campaigns using Smart Goals in Google Analytics

Jul 19, 2016

Impact of alternative offers on visitors’ choice

Mar 21, 2016

Online Merchandising

Dec 21, 2015

Measure advertising campaigns from the first view to a purchase

Dec 21, 2015

Should you advertise not-available products?

Jul 22, 2015

How JavaScript errors impact conversion rate

Jun 24, 2015