How to select funnel steps correctly when setting up attribution
Optimize advertising cost by reallocating your budget to efficient but undervalued channels.
How to upload raw data from Google Ads to Google BigQuery
How to upload raw data from your Google Ads account to Google BigQuery and identify all the UTM tags for auto-labeled campaigns.
Google BigQuery ↔ Google Sheets connector
How to transfer data from Google BigQuery to Google Sheets and back without CSV files and paid services? With the help of the free addon OWOX BI BigQuery Reports.
Behavioral segmentation: how to optimize advertising campaigns and increase conversions
How to create segments for any visitor actions on your site without restrictions and sampling in order to create audiences based on them for advertising in Google Ads.
Automate reports in Google Data Studio Based on Data from Google BigQuery
Configure the report to update automatically with Google App Script and visualize the data in Data Studio.
What is marketing automation and how can you use it?
Growing businesses may take up a number of advertising channels at once. Use marketing automation tools to set up all channels and integrate them into one efficient marketing...
How to conduct your first A/B test: Automate the process with Google Optimize
Learn how to correctly automate the A/B testing process, why Google Optimize is necessary for this, how to configure it, and what points you should pay attention to during your...
Google Data Studio tutorial for beginners
In this tutorial, we take a look at Google Data Studio, one of the most popular services for visualizing data, and show you step by step how to use it to build informative,...
How to increase remarketing efficiency with data from your CRM
Enrich Google Analytics data with information from your internal system and build audience data for remarketing and email newsletters based on this data.
Automatically import data from Facebook Ads to Google Analytics [Instructions]
Discover the benefits of automatically importing data from Facebook Ads to Google Analytics. OWOX BI Pipeline saves significant time and reduces the likelihood of errors when...
How to upload data to Google BigQuery
Learn why it’s worth loading data from advertising services into Google BigQuery and how to do that with CSV and JSON files, APIs, and the BigQuery Reports Add-on from OWOX BI.
Automate Reports in Google Sheets Using Data from Google BigQuery
How to set up automatic updating and sending email reports built in Google Sheets based on data from Google BigQuery.
What remarketing is and how to set it up in Google Ads and Google Analytics
In this article, you’ll learn what remarketing is and why you should use it to increase your sales. We’ll show you what types of remarketing there are and how to set up...
Automating reports in Google Analytics
Learn how to set up automatic updating of reports in Google Analytics and receive timely notifications about critical changes to KPIs that are important to your business.
How to automate Google Analytics reports in Google Sheets
How to create reports in Google Sheets with data from Google Analytics, automatically update them on a schedule and send to email.
Client ID in Google Analytics: What it is and how to set it up
Why do you need a Client ID and what benefits can it bring to your business? Learn how to transfer Client ID to Google Analytics as well as to your CRM system.
How to analyze Criteo campaigns in Google Analytics
There are two ways to import cost data: Automatically using OWOX BI and manually using the Google Analytics interface. Compare the performance of all your ad campaigns in one...
How to Measure the Effectiveness of Online Advertising
Digital marketers are always asking how to measure the effectiveness of their ad campaigns. Find out three levels of evaluating online advertising and the best tools for doing.
BigQuery data structure in Google: How to get started with cloud storage
Learn how to start working with cloud storage: create a dataset and tables, set up import and export of data to/from Google BigQuery.
Import Bing Ads data into Google Analytics
Want to compare the performance of Bing Ads campaigns in Google Analytics? In this article, we explain how to get data from this ad platform into Google Analytics.
RFM Analysis: A Complete Guide
In this article, we take a look at RFM analysis, which allows us to study users' purchasing behavior.
Through data to goals: Setting up end-to-end analytics
In this article, we explain what end-to-end analytics is and why it’s important for any company that promotes itself on the internet. We’ll consider business problems that can...
Standard SQL in Google BigQuery: Advantages and Examples of Use in Marketing
Discover the advantages of Standard SQL, the new Google BigQuery SQL dialect, over Legacy SQL and learn what business problems you can solve with it. Get ready-made SQL query...
A Simple Guide to Website Traffic Analytics
Did you know that knowledge of web traffic analytics is already almost as necessary as knowledge of the alphabet? Let’s find out how much you know about it!
Kitties vs Facebook Pixel: Your Marketing Past and Future
Discover how you can use Facebook Pixel to optimize ads, and create customized audiences for retargeting.
A detailed guide to cohort analysis in Google Analytics and Google Sheets
What is cohort analysis and why should you use it? Learn about the possibilities and limitations of cohort analysis in Google Analytics. Discover four ways to analyze cohorts in...
What is Google Tag Manager and how does it help you set up Google Analytics?
Learn why you need Google Tag Manager and what it does. Discover the pros and cons of GTM and how it helps you set up a flexible web analytics system.
How to Calculate Customer Lifetime Value
Learn how to calculate LTV (customer lifetime value) for your business using five simple methods. Find out why this metric is important for your sales, and figure out how you...
BigQuery Google Features — Detailed Review
Learn how to aggregate data and work with dates, strings, and subsets using GBQ functions. Practice writing basic queries on demo data.
How to Add Google Analytics to a Facebook Page and Get Brilliant Reports
Let’s solve your analytics problem with Facebook and Google Analytics. Maybe you’ll find a surprisingly simple way to enrich your analytics!
How to Install Google Tag Manager on Your Site
A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation.
How to track Facebook advertising campaigns in Google Analytics
Tracking and measuring Facebook ads campaigns help you to be more effective and precise in your work. We’ll help you to make your first steps with social media analysis in...
How to recognize and fix the (not set) value in Google Analytics reports
Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.
4 Ways to Import Cost Data into Google Analytics
Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.
Now You See Me! What is CPA Fraud and How to Fight it
Discover how to protect your business from dishonest affiliates and cookie stuffing.
How OWOX BI Created and Tested an Attribution Model for SaaS Businesses
Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.
How to Optimize Your Website Load Speed for Better Conversion Rates
Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates
Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level
Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...
How to Link Your Google Optimize with AdWords
Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.
How to Export Raw Data from Google Analytics
Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.
How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager
What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.
How to Prepare Your Google Analytics and Other Google Services for GDPR
Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.
Optimizing AdWords campaigns using Smart Goals in Google Analytics
At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...
Impact of alternative offers on visitors’ choice
This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...
It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...
Measure advertising campaigns from the first view to a purchase
Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article describes the way...
Should you advertise not-available products?
You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords...