How to upgrade your reports for Google Analytics 4 without a headache
How to upgrade your reports to Google Analytics 4 without headache ✅ Sign up for a demo of OWOX BI if you need help updating reports to the GA 4 data schema.
Google Ads enhanced conversions: What it is and how to set it up
To help marketers improve their conversion tracking accuracy in a privacy-friendly way, Google has added a new feature to Google Ads called enhanced conversions.
How to save historical Universal Analytics data when migrating to Google Analytics 4
You won’t be able to transfer data to the new interface. But you can save your data outside the Google Analytics interface so you can work with it later.
Google Analytics 4 and Google BigQuery linking — complete guide
In this article, we explain how to correctly export data from Google Analytics 4 to Google BigQuery and what you need to pay attention to in order to get the most out of the...
How to solve the GDPR problem with a GTM server-side tag
You can use server-side tracking in Google Tag Manager and use a special tag from OWOX to directly transfer data from your website to Google BigQuery without sending it to...
How to restore data accidentally deleted from Google BigQuery
Have you ever accidentally deleted an important table, view, or whole dataset in Google BigQuery? We’ve written detailed instructions to help you restore accidentally deleted...
How to upload data from Instagram to Google BigQuery
A huge number of companies reach out to their customers through Instagram on a daily basis. In the Instagram Insights, Facebook advertising profile and web analytics systems,...
What is Customer Lifetime Value (CLV)
Learn what is the customer lifetime value (CLV) and how to calculate CLTV. Find out why this metric is important for your sales, how to estimate the lifetime value of a...
Google Sheets to Google BigQuery — Move Your Data
How to transfer data from Google BigQuery to Google Sheets and from Google Sheets to Google BigQuery without CSV files and paid services? With the help of the free addon OWOX BI...
How to upload data from Facebook to Google BigQuery
In the Facebook advertising profile and web analytics systems, you can analyze the basics of advertising performance. For small businesses with a small number of advertising...
Top 3 Funnel.io Alternatives and Competitors
We'll review 3 of the best affordable alternatives to Funnel.io and compare them to help you find the most optimal solution to collect and organize your marketing data.
Top 3 Supermetrics Alternatives and Competitors
If you're looking for the best alternative to Supermetrics, read the comparison of Supermetrics with its most popular competitors to select the most suitable service.
Overview of the main Google BigQuery features — practice writing requests for marketing analysis
Learn how to aggregate data and work with dates, strings, and subsets using GBQ functions. Practice writing basic queries on demo data.
Top 3 Looker Alternatives and Competitors
Looking for the best affordable alternative to Looker? We've prepared for you the comparison of Looker with its most popular alternatives to help you make the best choice.
How to set up OWOX BI — A detailed guide
Step-by-step instructions on how to set up advanced analytics with OWOX BI to get the most out of your data.
How to check and control the SEO processes carried out on your site
Experienced webmasters know that website optimization is not the simplest of tasks, but it’s not rocket science either. In this article we discuss what software solutions do SEO...
What is Google Data Studio: tutorial for beginners
Tutorial for beginners that shows you step by step how to use it to build informative, understandable reports in Google Data Studio based on data from various sources.
How to recognize and fix the (not set) value in Google Analytics reports
Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.
How to Export Raw Data from Google Analytics
Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.
Behavioral segmentation: how to optimize advertising campaigns and increase conversions
How to create segments for any visitor actions on your site without restrictions and sampling in order to create audiences based on them for advertising in Google Ads.
RFM Analysis: Learn more about your customers and RFM Segmentation
In this article, we take a look at the RFM analysis, which allows us to study users' purchasing behavior. Find out how to use RFM segmentation to receive valuable insights for...
Automate reports in Google Data Studio Based on Data from Google BigQuery
Configure the report to update automatically with Google App Script and visualize the data in Data Studio.
Complete implementation of Google Analytics 4
The transition to Google Analytics 4 is an inevitable reality that most companies will face and the OWOX team has already helped successfully implement Google Analytics 4 to...
Automatically import data from Facebook Ads to Google Analytics — Instructions
Discover the benefits of automatically importing data from Facebook Ads to Google Analytics. OWOX BI Pipeline saves significant time and reduces the likelihood of errors when...
How to send data from Google BigQuery to Google Sheets and Excel
Learn how to automatically and quickly send data from Google BigQuery to Google Sheets and Excel
Automate Reports in Google Sheets Using Data from Google BigQuery
How to set up automatic updating and sending email reports built in Google Sheets based on data from Google BigQuery.
What is marketing automation and how can you use it?
Growing businesses may take up a number of advertising channels at once. Use marketing automation tools to set up all channels and integrate them into one efficient marketing...
What remarketing is and how to set it up in Google Ads and Google Analytics
In this article, you’ll learn what remarketing is and why you should use it to increase your sales. We’ll show you what types of remarketing there are and how to set up...
How to monitor data quality — a detailed guide
Want to be sure about the quality of your data? Learn how to check data quality at all stages of data collection: from specification to reports.
Automating reports in Google Analytics
Learn how to set up automatic updating of reports in Google Analytics and receive timely notifications about critical changes to KPIs that are important to your business.
How to automate Google Analytics reports in Google Sheets
How to create reports in Google Sheets with data from Google Analytics, automatically update them on a schedule and send to email.
How to select funnel steps correctly when setting up attribution
Optimize advertising cost by reallocating your budget to efficient but undervalued channels.
How to conduct your first A/B test: Automate the process with Google Optimize
Learn how to correctly automate the A/B testing process, why Google Optimize is necessary for this, how to configure it, and what points you should pay attention to during your...
How to upload raw data from Google Ads to Google BigQuery
How to upload raw data from your Google Ads account to Google BigQuery and identify all the UTM tags for auto-labeled campaigns.
What is Client ID in Google Analytics: detailed setup guide
Why do you need a Client ID and what benefits can it bring to your business? Learn how to transfer Client ID to Google Analytics as well as to your CRM system.
How to increase remarketing efficiency with data from your CRM
Enrich Google Analytics data with information from your internal system and build audience data for remarketing and email newsletters based on this data.
How to analyze Criteo campaigns in Google Analytics
There are two ways to import cost data: Automatically using OWOX BI and manually using the Google Analytics interface. Compare the performance of all your ad campaigns in one...
Import Bing Ads data into Google Analytics
Want to compare the performance of Bing Ads campaigns in Google Analytics? In this article, we explain how to get data from this ad platform into Google Analytics.
Google BigQuery data structure: How to get started with cloud storage
Learn how to start working with cloud storage: create a dataset and tables, set up import and export of data to/from Google BigQuery.
How to Measure the Effectiveness of Online Advertising
Digital marketers are always asking how to measure the effectiveness of their ad campaigns. Find out three levels of evaluating online advertising and the best tools for doing.
A Complete Guide on Business Intelligence
In this article, we explain what business intelligence is and why it’s important for any company that promotes itself on the internet. We’ll consider business problems that can...
Standard SQL in Google BigQuery: Advantages and Examples of Use in Marketing
Discover the advantages of Standard SQL, the new Google BigQuery SQL dialect, over Legacy SQL and learn what business problems you can solve with it. Get ready-made SQL query...
A Simple Guide to Website Traffic Analytics
Did you know that knowledge of web traffic analytics is already almost as necessary as knowledge of the alphabet? Let’s find out how much you know about it!
Kitties vs Facebook Pixel: Your Marketing Past and Future
Discover how you can use Facebook Pixel to optimize ads, and create customized audiences for retargeting.
How to Add Google Analytics to a Facebook Page and Get Brilliant Reports
Let’s solve your analytics problem with Facebook and Google Analytics. Maybe you’ll find a surprisingly simple way to enrich your analytics!
What is Google Tag Manager and How to Install GTM on Your Site
A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation.
How to track Facebook advertising campaigns in Google Analytics
Tracking and measuring Facebook ads campaigns help you to be more effective and precise in your work. We’ll help you to make your first steps with social media analysis in...
Google Analytics Cost Data Import — 4 Ways
Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.
Now You See Me! What is CPA Fraud and How to Fight it
Discover how to protect your business from dishonest affiliates and cookie stuffing.
How OWOX BI Created and Tested an Attribution Model for SaaS Businesses
Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.
How to Optimize Your Website Load Speed for Better Conversion Rates
Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates
Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level
Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...
How to Link Your Google Optimize with AdWords
Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.
How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager
What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.
What Is GDPR and How to Prepare Your Google Analytics and Other Google Services for GDPR
Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.
Optimizing AdWords campaigns using Smart Goals in Google Analytics
At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...
Impact of alternative offers on visitors’ choice
This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...
It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...
Measure advertising campaigns from the first view to a purchase
Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article describes the way...
Should you advertise not-available products?
You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords...