How to recognize and correct the (not set) value in Google Analytics reports
Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.
4 Ways to Import Cost Data into Google Analytics
Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.
Now You See Me! What is CPA Fraud and How to Fight it
Discover how to protect your business from dishonest affiliates and cookie stuffing.
How OWOX BI Created and Tested an Attribution Model for SaaS Businesses
Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.
How to Optimize Your Website Load Speed for Better Conversion Rates
Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates
Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level
Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...
How to Link Your Google Optimize with AdWords
Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.
How to Export Raw Data from Google Analytics
Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.
How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager
What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.
How to Prepare Your Google Analytics and Other Google Services for GDPR
Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.
Optimizing AdWords campaigns using Smart Goals in Google Analytics
At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...
Impact of alternative offers on visitors’ choice
This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...
It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...
How to measure advertising efficiency by product category
For sure, you know what income is brought by each of the product categories. But do you know how much you spend on advertising for each of these...
Should you advertise not-available products?
You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords...
The Impact of Payment and Shipping Methods on the Conversion Rate
This article describes the method of evaluating the impact of payment and shipping terms of products on the conversion rate. The results are used...
Online Form Analysis
As an analyst, you know how many of your customers have opened a page with an online form and you may even know how many of them completed the form. But, you also need to know...
How server errors impact online forms
It often happens that a user has successfully passed the sales funnel and pressed the magic button, but oops, a server error occurred.
Measure advertising campaigns from the first view to a purchase
Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article describes the way...
How to optimize advertising costs for returning visitors
You know the exact percentage of visitors who return to your site. You probably even know how many of these visitors have already made an order on your web site.
How to measure search efficiency
Users are not always immediately land on the particular product page on your site. Often, the future customer knows what he wants and is looking for the...