Use Cases

Use cases

How to upgrade your reports for Google Analytics 4 without a headache

How to upgrade your reports to Google Analytics 4 without headache ✅ Sign up for a demo of OWOX BI if you need help updating reports to the GA 4 data schema.

Use cases

Google Ads enhanced conversions: What it is and how to set it up

To help marketers improve their conversion tracking accuracy in a privacy-friendly way, Google has added a new feature to Google Ads called enhanced conversions.

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How to save historical Universal Analytics data when migrating to Google Analytics 4

You won’t be able to transfer data to the new interface. But you can save your data outside the Google Analytics interface so you can work with it later.

Use cases

Google Analytics 4 and Google BigQuery linking — complete guide

In this article, we explain how to correctly export data from Google Analytics 4 to Google BigQuery and what you need to pay attention to in order to get the most out of the...

Use cases

How to solve the GDPR problem with a GTM server-side tag

You can use server-side tracking in Google Tag Manager and use a special tag from OWOX to directly transfer data from your website to Google BigQuery without sending it to...

Use cases

How to restore data accidentally deleted from Google BigQuery

Have you ever accidentally deleted an important table, view, or whole dataset in Google BigQuery? We’ve written detailed instructions to help you restore accidentally deleted...

Use cases

How to upload data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

A huge number of companies reach out to their customers through Instagram on a daily basis. In the Instagram Insights, Facebook advertising profile and web analytics systems,...

Use cases

What is Customer Lifetime Value (CLV)

Learn what is the customer lifetime value (CLV) and how to calculate CLTV. Find out why this metric is important for your sales, how to estimate the lifetime value of a...

Use cases

Google Sheets to Google BigQuery — Move Your Data

How to transfer data from Google BigQuery to Google Sheets and from Google Sheets to Google BigQuery without CSV files and paid services? With the help of the free addon OWOX BI...

Use cases

How to upload data from Facebook to Google BigQuery

In the Facebook advertising profile and web analytics systems, you can analyze the basics of advertising performance. For small businesses with a small number of advertising...

Use cases

Top 3 Funnel.io Alternatives and Competitors

We'll review 3 of the best affordable alternatives to Funnel.io and compare them to help you find the most optimal solution to collect and organize your marketing data.

Use cases

Top 3 Supermetrics Alternatives and Competitors

If you're looking for the best alternative to Supermetrics, read the comparison of Supermetrics with its most popular competitors to select the most suitable service.

Use cases

Overview of the main Google BigQuery features — practice writing requests for marketing analysis

Learn how to aggregate data and work with dates, strings, and subsets using GBQ functions. Practice writing basic queries on demo data.

Use cases

Top 3 Looker Alternatives and Competitors

Looking for the best affordable alternative to Looker? We've prepared for you the comparison of Looker with its most popular alternatives to help you make the best choice.

Use cases

How to set up OWOX BI — A detailed guide

Step-by-step instructions on how to set up advanced analytics with OWOX BI to get the most out of your data.

Use cases

How to check and control the SEO processes carried out on your site

Experienced webmasters know that website optimization is not the simplest of tasks, but it’s not rocket science either. In this article we discuss what software solutions do SEO...

Use cases

What is Google Data Studio: tutorial for beginners

Tutorial for beginners that shows you step by step how to use it to build informative, understandable reports in Google Data Studio based on data from various sources.

Use cases

How to recognize and fix the (not set) value in Google Analytics reports

Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.

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Use cases

How to Export Raw Data from Google Analytics

Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.

Use cases

Behavioral segmentation: how to optimize advertising campaigns and increase conversions

How to create segments for any visitor actions on your site without restrictions and sampling in order to create audiences based on them for advertising in Google Ads.

Use cases

RFM Analysis: Learn more about your customers and RFM Segmentation

In this article, we take a look at the RFM analysis, which allows us to study users' purchasing behavior. Find out how to use RFM segmentation to receive valuable insights for...

Use cases

Automate reports in Google Data Studio Based on Data from Google BigQuery

Configure the report to update automatically with Google App Script and visualize the data in Data Studio.

Use cases

Complete implementation of Google Analytics 4

The transition to Google Analytics 4 is an inevitable reality that most companies will face and the OWOX team has already helped successfully implement Google Analytics 4 to...

Use cases

Automatically import data from Facebook Ads to Google Analytics — Instructions

Discover the benefits of automatically importing data from Facebook Ads to Google Analytics. OWOX BI Pipeline saves significant time and reduces the likelihood of errors when...

Use cases

How to send data from Google BigQuery to Google Sheets and Excel

Learn how to automatically and quickly send data from Google BigQuery to Google Sheets and Excel

Use cases

Automate Reports in Google Sheets Using Data from Google BigQuery

How to set up automatic updating and sending email reports built in Google Sheets based on data from Google BigQuery.

Use cases

What is marketing automation and how can you use it?

Growing businesses may take up a number of advertising channels at once. Use marketing automation tools to set up all channels and integrate them into one efficient marketing...

Use cases

What remarketing is and how to set it up in Google Ads and Google Analytics

In this article, you’ll learn what remarketing is and why you should use it to increase your sales. We’ll show you what types of remarketing there are and how to set up...

Use cases

How to monitor data quality — a detailed guide

Want to be sure about the quality of your data? Learn how to check data quality at all stages of data collection: from specification to reports.

Use cases

Automating reports in Google Analytics

Learn how to set up automatic updating of reports in Google Analytics and receive timely notifications about critical changes to KPIs that are important to your business.

Use cases

How to automate Google Analytics reports in Google Sheets

How to create reports in Google Sheets with data from Google Analytics, automatically update them on a schedule and send to email.

Use cases

How to select funnel steps correctly when setting up attribution

Optimize advertising cost by reallocating your budget to efficient but undervalued channels.

Use cases

How to conduct your first A/B test: Automate the process with Google Optimize

Learn how to correctly automate the A/B testing process, why Google Optimize is necessary for this, how to configure it, and what points you should pay attention to during your...

Use cases

How to upload raw data from Google Ads to Google BigQuery

How to upload raw data from your Google Ads account to Google BigQuery and identify all the UTM tags for auto-labeled campaigns.

Use cases

What is Client ID in Google Analytics: detailed setup guide

Why do you need a Client ID and what benefits can it bring to your business? Learn how to transfer Client ID to Google Analytics as well as to your CRM system.

Use cases

How to increase remarketing efficiency with data from your CRM

Enrich Google Analytics data with information from your internal system and build audience data for remarketing and email newsletters based on this data.

Use cases

How to analyze Criteo campaigns in Google Analytics

There are two ways to import cost data: Automatically using OWOX BI and manually using the Google Analytics interface. Compare the performance of all your ad campaigns in one...

Use cases

Import Bing Ads data into Google Analytics

Want to compare the performance of Bing Ads campaigns in Google Analytics? In this article, we explain how to get data from this ad platform into Google Analytics.

Use cases

Google BigQuery data structure: How to get started with cloud storage

Learn how to start working with cloud storage: create a dataset and tables, set up import and export of data to/from Google BigQuery.

Use cases

How to Measure the Effectiveness of Online Advertising

Digital marketers are always asking how to measure the effectiveness of their ad campaigns. Find out three levels of evaluating online advertising and the best tools for doing.

Use cases

A Complete Guide on Business Intelligence

In this article, we explain what business intelligence is and why it’s important for any company that promotes itself on the internet. We’ll consider business problems that can...

Use cases

Standard SQL in Google BigQuery: Advantages and Examples of Use in Marketing

Discover the advantages of Standard SQL, the new Google BigQuery SQL dialect, over Legacy SQL and learn what business problems you can solve with it. Get ready-made SQL query...

Use cases

A Simple Guide to Website Traffic Analytics

Did you know that knowledge of web traffic analytics is already almost as necessary as knowledge of the alphabet? Let’s find out how much you know about it!

Use cases

Kitties vs Facebook Pixel: Your Marketing Past and Future

Discover how you can use Facebook Pixel to optimize ads, and create customized audiences for retargeting.

Use cases

How to Add Google Analytics to a Facebook Page and Get Brilliant Reports

Let’s solve your analytics problem with Facebook and Google Analytics. Maybe you’ll find a surprisingly simple way to enrich your analytics!

Use cases

What is Google Tag Manager and How to Install GTM on Your Site

A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation.

Use cases

How to track Facebook advertising campaigns in Google Analytics

Tracking and measuring Facebook ads campaigns help you to be more effective and precise in your work. We’ll help you to make your first steps with social media analysis in...

Use cases

Google Analytics Cost Data Import — 4 Ways

Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.

Use cases

Now You See Me! What is CPA Fraud and How to Fight it

Discover how to protect your business from dishonest affiliates and cookie stuffing.

Use cases

How OWOX BI Created and Tested an Attribution Model for SaaS Businesses

Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.

Use cases

How to Optimize Your Website Load Speed for Better Conversion Rates

Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates

Use cases

Templates of SQL Queries to Google BigQuery That Will Take Your Reports to Another Level

Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...

Use cases

How to Link Your Google Optimize with AdWords

Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.

Use cases

How to Set Up Dynamic Remarketing in Google AdWords Via Google Tag Manager

What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.

Use cases

What Is GDPR and How to Prepare Your Google Analytics and Other Google Services for GDPR

Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.

Use cases

Optimizing AdWords campaigns using Smart Goals in Google Analytics

At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...

Use cases

Impact of alternative offers on visitors’ choice

This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...

Use cases

Online Merchandising

It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...

Use cases

Measure advertising campaigns from the first view to a purchase

Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article describes the way...

Use cases

Should you advertise not-available products?

You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords...

Use cases

How JavaScript errors impact conversion rate

A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using each version of each major...

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