How to upgrade your reports to Google Analytics 4 without headache ✅ Sign up for a demo of OWOX BI if you need help updating reports to the GA 4 data schema.
To help marketers improve their conversion tracking accuracy in a privacy-friendly way, Google has added a new feature to Google Ads called enhanced conversions.
You won’t be able to transfer data to the new interface. But you can save your data outside the Google Analytics interface so you can work with it later.
In this article, we explain how to correctly export data from Google Analytics 4 to Google BigQuery and what you need to pay attention to in order to get the most out of the...
You can use server-side tracking in Google Tag Manager and use a special tag from OWOX to directly transfer data from your website to Google BigQuery without sending it to...
Have you ever accidentally deleted an important table, view, or whole dataset in Google BigQuery? We’ve written detailed instructions to help you restore accidentally deleted...
A huge number of companies reach out to their customers through Instagram on a daily basis. In the Instagram Insights, Facebook advertising profile and web analytics systems,...
Learn what is the customer lifetime value (CLV) and how to calculate CLTV. Find out why this metric is important for your sales, how to estimate the lifetime value of a...
How to transfer data from Google BigQuery to Google Sheets and from Google Sheets to Google BigQuery without CSV files and paid services? With the help of the free addon OWOX BI...
In the Facebook advertising profile and web analytics systems, you can analyze the basics of advertising performance. For small businesses with a small number of advertising...
We'll review 3 of the best affordable alternatives to Funnel.io and compare them to help you find the most optimal solution to collect and organize your marketing data.
If you're looking for the best alternative to Supermetrics, read the comparison of Supermetrics with its most popular competitors to select the most suitable service.
Learn how to aggregate data and work with dates, strings, and subsets using GBQ functions. Practice writing basic queries on demo data.
Looking for the best affordable alternative to Looker? We've prepared for you the comparison of Looker with its most popular alternatives to help you make the best choice.
Step-by-step instructions on how to set up advanced analytics with OWOX BI to get the most out of your data.
Experienced webmasters know that website optimization is not the simplest of tasks, but it’s not rocket science either. In this article we discuss what software solutions do SEO...
Tutorial for beginners that shows you step by step how to use it to build informative, understandable reports in Google Data Studio based on data from various sources.
Find out more about the (not set) value appearance in Google Analytics reports, why does it appear there and how to reduce the percentage of this value.
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Discover how you can obtain raw unsampled data from Google Analytics to boost up your business efficiency.
How to create segments for any visitor actions on your site without restrictions and sampling in order to create audiences based on them for advertising in Google Ads.
In this article, we take a look at the RFM analysis, which allows us to study users' purchasing behavior. Find out how to use RFM segmentation to receive valuable insights for...
Configure the report to update automatically with Google App Script and visualize the data in Data Studio.
The transition to Google Analytics 4 is an inevitable reality that most companies will face and the OWOX team has already helped successfully implement Google Analytics 4 to...
Discover the benefits of automatically importing data from Facebook Ads to Google Analytics. OWOX BI Pipeline saves significant time and reduces the likelihood of errors when...
Learn how to automatically and quickly send data from Google BigQuery to Google Sheets and Excel
How to set up automatic updating and sending email reports built in Google Sheets based on data from Google BigQuery.
Growing businesses may take up a number of advertising channels at once. Use marketing automation tools to set up all channels and integrate them into one efficient marketing...
In this article, you’ll learn what remarketing is and why you should use it to increase your sales. We’ll show you what types of remarketing there are and how to set up...
Want to be sure about the quality of your data? Learn how to check data quality at all stages of data collection: from specification to reports.
Learn how to set up automatic updating of reports in Google Analytics and receive timely notifications about critical changes to KPIs that are important to your business.
How to create reports in Google Sheets with data from Google Analytics, automatically update them on a schedule and send to email.
Optimize advertising cost by reallocating your budget to efficient but undervalued channels.
Learn how to correctly automate the A/B testing process, why Google Optimize is necessary for this, how to configure it, and what points you should pay attention to during your...
How to upload raw data from your Google Ads account to Google BigQuery and identify all the UTM tags for auto-labeled campaigns.
Why do you need a Client ID and what benefits can it bring to your business? Learn how to transfer Client ID to Google Analytics as well as to your CRM system.
Enrich Google Analytics data with information from your internal system and build audience data for remarketing and email newsletters based on this data.
There are two ways to import cost data: Automatically using OWOX BI and manually using the Google Analytics interface. Compare the performance of all your ad campaigns in one...
Want to compare the performance of Bing Ads campaigns in Google Analytics? In this article, we explain how to get data from this ad platform into Google Analytics.
Learn how to start working with cloud storage: create a dataset and tables, set up import and export of data to/from Google BigQuery.
Digital marketers are always asking how to measure the effectiveness of their ad campaigns. Find out three levels of evaluating online advertising and the best tools for doing.
In this article, we explain what business intelligence is and why it’s important for any company that promotes itself on the internet. We’ll consider business problems that can...
Discover the advantages of Standard SQL, the new Google BigQuery SQL dialect, over Legacy SQL and learn what business problems you can solve with it. Get ready-made SQL query...
Did you know that knowledge of web traffic analytics is already almost as necessary as knowledge of the alphabet? Let’s find out how much you know about it!
Discover how you can use Facebook Pixel to optimize ads, and create customized audiences for retargeting.
Let’s solve your analytics problem with Facebook and Google Analytics. Maybe you’ll find a surprisingly simple way to enrich your analytics!
A detailed guide on how to create an account in Google Tag Manager, install the code on your website, publish the container, and check its operation.
Tracking and measuring Facebook ads campaigns help you to be more effective and precise in your work. We’ll help you to make your first steps with social media analysis in...
Learn how you can import cost data into Google Analytics manually, using an add-on for Google Sheets, with the API and Apps Script, and with out-of-the-box solutions.
Discover how to protect your business from dishonest affiliates and cookie stuffing.
Learn how funnel based attribution can help you enhance the efficiency of the your company departments that have the lowest performance rates.
Learn how website load speed affects your business, what services can help you test it, and how to optimize the speed to increase conversion rates
Learn how to build reports that aren’t available in Google Analytics, with the help of SQL queries to Google BIgQuery data. In this blogpost, we’re revealing secrets about how...
Here’s a guide to linking your Google Optimize and AdWords accounts for streamlining landing pages according to users’ needs.
What is dynamic remarketing and why you need it: an ultimate guide to setting up dynamic remarketing in Google AdWords using Google Tag Manager.
Discover how to ensure that your Google Analytics and other Google services are GDPR compliant, and how not to lose your data in Google Analytics.
At the end of last year Google introduced Smart Goals — a new feature in Google Analytics. In this article, you will find out who can benefit with the Smart Goals solution and...
This article describes a way to increase the accuracy of the product category efficiency evaluation. It can be achieved through the sales distribution...
It is a common fact that product blocks on the website increase the conversion rate and average order value. But products of what categories and...
Evaluation of advertising campaigns, taking into account the time during which the customer decides to make a purchase. This article describes the way...
You probably already know that users do not always land on a webpage for a product that is in stock. But, do you know how many Google Adwords...
A significant portion of the client-side functionality of most websites is JavaScript based and it is really difficult to check for errors using each version of each major...
Every two weeks we collect interesting articles about marketing analytics, data processing, and best practices by leading market players
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