Connector

Collect Criteo Ads Data into Google BigQuery

Own your Criteo Ads data in Google BigQuery with OWOX Data Marts. Collect campaign and performance data directly into BigQuery, control schema and refresh logic, and reuse it across BI tools and AI Insights.

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Endpoints

Criteo Ads Endpoints

Documentation

4 Criteo Ads endpoints you can import. Each lands in its own table in your warehouse.

  • Placement Categories

    Performance metrics broken down by content category.

    8 fieldsTime series

  • Placements

    Performance metrics broken down by publisher placement.

    21 fieldsTime series

  • Statistics

    Statistics and metrics for Criteo advertising campaigns.

    156 fieldsTime series

  • Transactions

    Transaction-level data with individual order details attributed to Criteo ads.

    11 fieldsTime series

S01 · Step 1

Step 1: Create a Google BigQuery Data Storage

Start by connecting your own Google BigQuery project as a data storage.

  • Use your own BigQuery project and datasets
  • Keep full ownership of Criteo Ads data
  • No third-party data warehouses

Connect BigQuery

Step 1: Create a Google BigQuery Data Storage

S02 · Step 2

Step 2: Create a Criteo Ads Data Mart

Create a new Data Mart and choose Connector as the definition type.

  • Select Criteo Ads as the data source
  • Connect your Criteo Ads account
  • No API coding or engineering required

Create Criteo Data Mart

Step 2: Create a Criteo Ads Data Mart

S03 · Step 3

Step 3: Select Fields & Configure Data Import

Choose exactly which Criteo Ads data you want to store in BigQuery.

  • Select the appropriate Criteo Ads API endpoint
  • Choose fields such as impressions, clicks, spend, conversions, and campaign attributes
  • Define the destination dataset and table name in BigQuery

Configure Data Import

Step 3: Select Fields & Configure Data Import

S04 · Step 4

Step 4: Run & Schedule Criteo Ads Data Collection

Once published, control how and when Criteo Ads data is imported.

  • Incremental load to import the current day’s data
  • Backfill (custom period) to load historical data
  • All runs are logged and visible in Run History

Run Data Mart

Step 4: Run & Schedule Criteo Ads Data Collection

S05 · Step 5

Step 5: Use Criteo Ads Data Across BI Tools & AI Insights

Your Criteo Ads data is now available in Google BigQuery.

  • Analyze performance in Google Sheets or Looker Studio
  • Join Criteo Ads data with GA4, CRM, or revenue datasets
  • Enable AI Insights for alerts, summaries, or performance questions

Activate Your Data

Step 5: Use Criteo Ads Data Across BI Tools & AI Insights

What users are saying

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A3re: trusting AI
Nodari RizunNodari RizunFounder & CEO, Pürblack®
“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
C9re: one source of truth
Mark SimmonsMark SimmonsCMO, Pürblack®
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E7re: getting time back
Nodari RizunNodari RizunFounder & CEO, Pürblack®
“We regained time. And time is the one resource that never comes back.”

Turn Criteo Ads Data into Business Decisions

Schedule a quick walkthrough to see how OWOX Data Marts helps you collect Criteo Ads data in BigQuery, reduce reporting complexity, and scale analytics with confidence.

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