Collect Facebook Ads Data into Google BigQuery
Own your Facebook Ads data in Google BigQuery with OWOX Data Marts. Collect granular, analytics-ready Facebook Ads data directly into BigQuery, control schema & refresh logic, and build reliable reporting without vendor lock-in.
Facebook Ads Endpoints
15 Facebook Ads endpoints you can import. Each lands in its own table in your warehouse.
Ad
Individual ads with their creative, status, and links to their campaign and ad set.
32 fieldsAd Account
Your ad account settings, status, currency, and billing details.
61 fieldsAd Account User
Users with access to an ad account and their assigned roles.
2 fieldsAd Creatives
The images, videos, text, and other visual elements used in your ads.
63 fieldsAd Insights
Daily performance metrics for each ad — impressions, clicks, spend, and conversions.
100 fieldsTime seriesAd Insights by Ad Set
Daily ad set performance with reach deduplicated to match Meta Ads Manager.
92 fieldsTime seriesAd Insights by Age and Gender
Daily ad performance broken down by audience age range and gender.
102 fieldsTime seriesAd Insights by Campaign
Daily campaign performance with reach deduplicated to match Meta Ads Manager.
89 fieldsTime seriesAd Insights by Country
Daily ad performance broken down by the country where your audience is located.
101 fieldsTime seriesAd Insights by Device Platform
Daily ad performance broken down by the device type your audience used.
101 fieldsTime seriesAd Insights by Link URL Asset
Daily ad performance broken down by the link URL shown in your ads.
101 fieldsTime seriesAd Insights by Product ID
Daily ad performance broken down by individual product from your catalog.
101 fieldsTime seriesAd Insights by Publisher Platform and Position
Daily ad performance broken down by where your ads appeared — platform and placement position.
102 fieldsTime seriesAd Insights by Region
Daily ad performance broken down by the region where your audience is located.
101 fieldsTime seriesAds
Individual ads with their status, creative, and campaign hierarchy.
24 fields
Step 1: Connect Google BigQuery as your data storage
Start by connecting your own Google BigQuery project - this is where your Facebook Ads data will live.
- Use your GCP Service Account or Google oAuth
- Keep full ownership of data & access controls
Step 2: Create a Facebook Ads Data Mart
Create a new Data Mart and choose Connector as the definition type.
- Select Facebook Ads as the data source
- Authorize access using Facebook credentials
- No engineering or API work required
Step 3: Select fields & configure data import
Choose exactly which Facebook Ads data you want to store in BigQuery.
- Select the API endpoint (e.g. ad-account/insights)
- Choose only the fields you need (spend, clicks, impressions, conversions, etc.)
- Define destination dataset & table name (or use defaults)
Step 4: Run the Data Mart (manual or scheduled)
Once published, you control how and when data is imported.
- Run Incremental load to fetch today’s data
- Re-runs automatically pull new data + optional lookback window
- Choose Backfill (custom period)
Step 5: Activate Facebook Ads data across your stack
Your Facebook Ads data is now available in Google BigQuery & OWOX Data Marts– ready to use anywhere.
- Connect the same data mart to Google Sheets or Data Studio
- Join Facebook Ads data with CRM, GA4, or revenue tables using SQL
- Enable AI Insights to ask questions or receive notifications into Slack, MS Teams or by Email
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
- 0.39.0Reload a year of history in one backfill, not twelve
- 0.39.0Long Facebook Ads imports no longer fail on a corrupted response
- 0.38.0Import from Google BigQuery blocks tables stored in another location
- 0.38.0Shopify connector: more orders fields, including line-item discounts
- 0.37.0Short links resolve only on known short link services and domains you allow
Turn Facebook Ads Data into Business Decisions
Schedule a quick walkthrough to see how OWOX Data Marts helps you:Own your Facebook Ads data in BigQueryDeliver trusted insights to business teamsReduce reporting chaos & manual workScale analytics without adding complexity
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