Visualize Facebook Ads Data in Looker Studio

Start by creating a new Facebook Ads Data Mart and choose Connector as the definition type.

• Select Facebook Ads as the data source
• Specify the ad account that you want to collect data from
• Authorize access to your Facebook Ads account

This Data Mart defines the logic once and makes it reusable.

Note: Use coma to separate multiple advertising accounts and collect the data together without the need to blend them afterwards.

Choose exactly which Facebook Ads data should be collected.

• Select the appropriate API endpoint (for example, ad_account_insights)
• Choose metrics such as spend, impressions, clicks, and conversions
• Define the dataset and table where data will be stored
• Publish Facebook Ads Data Mart once configuration is complete
• Run manually & select Backfill to load historical data
• Add a Connector run Trigger so Facebook Ads data is collected on your schedule.

No worries, you can collect more Facebook Ads data later on & blend them to get extraordinary reporting granularity.

Your Facebook Ads data is now available for analysis in Looker Studio. But why stop at just this? You can reuse the same Facebook Ads Data Mart to:

• Enable Facebook Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
• Just go to Insights tab, use our smart prompt, customize it or start from scratch
• Blend Facebook Ads data with GA4, CRM, or other ad platforms

One Data Mart – multiple destinations.