Visualize Google Ads Data in Looker Studio

Use Looker Studio as a reporting destination for Google Ads data collected with OWOX Data Marts. Collect Google Ads Data into any data warehouse, then reuse it in Looker Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & allerts into chat tools or by email.

Visualize Google Ads Data in Looker Studio
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Get Started Free
Request a demo
Visualize Google Ads Data in Looker Studio

Analyze Google (& other) Ads Data in Looker Studio

You define which google ads data to collect, how it’s structured, and how often it updates – and reuse it across Looker Studio, BI tools, and AI Insights.

Step 1: Select a Data Storage

All data should have it's home. Start by connecting a data storage where your Google Ads data will be stored & processed. This is necessary so you connect trusted data to Looker Studio.

  • Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
  • Store raw Google Ads data in one central place so you can blend them later on
  • Keep full ownership and control over your data

This storage becomes the foundation for all further reporting and analysis.

Step 1: Select a Data Storage
Connect Data Warehouse
Step 1: Select a Data Storage
Step 2: Create Google Ads Data Mart

Step 2: Create Google Ads Data Mart

Click on + New Data Mart , choose Connector as the definition type.

  • Select Google Ads as the data source
  • Specify the ad account that you want to collect data from
  • Authorize access to your Google Ads account

This Data Mart defines the logic once and makes it reusable.

Note: Use coma to separate multiple ad accounts and collect the data together without the need to blend them afterwards.

Step 2: Create Google Ads Data Mart
Create Data Mart
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Step 3: Select Google Ads API Endpoint & Fields

Choose exactly which Google Ads data should be collected.

  • Select the appropriate API endpoint (for example, ad_account_insights)
  • Choose metrics such as spend, impressions, clicks, and conversions
  • Define the dataset and table where data will be stored
  • Publish Google Ads Data Mart once configuration is complete
  • Run manually & select Backfill to load historical data
  • Add a Connector run Trigger so Google Ads data is collected on your schedule.

No worries, you can collect more Google Ads data later on & blend them to get extraordinary reporting granularity.

Step 3: Select Google Ads API Endpoint & Fields
Collect Google Ads Data
Step 3: Select Google Ads API Endpoint & Fields
Step 4: Create Google Ads Report in Looker Studio

Step 4: Create Google Ads Report in Looker Studio

Now it's time to enable your Google Ads data in Looker Studio

  • Add Looker Studio as a Destination & paste the JSON into Looker Studio
  • Then just tik the box in the Destinations section of a data mart
  • From now on, your Google Ads Data Mart is available from Looker Studio as a configuration

The data is going to be refreshed automatically.

Step 4: Create Google Ads Report in Looker Studio
Enable Google Ads Data
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Step 5: Get more from your Google Ads Data

Your Google Ads data is now available for analysis in Looker Studio. But why stop at just this? You can reuse the same Google Ads Data Mart to:

  • Enable Google Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
  • Just go to Insights tab, use our smart prompt, customize it or start from scratch
  • Blend Google Ads data with GA4, CRM, or other ad platforms

One Data Mart – multiple destinations.

Step 5: Get more from your Google Ads Data
Schedule Google Ads Insights
Step 5: Get more from your Google Ads Data

Turn Google Ads Data into Actionable AI Insights

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

  • Visualize Google Ads Data in Looker Studio
  • Deliver trusted insights to business teams
  • Reduce reporting chaos & manual work
  • Scale analytics without adding complexity
Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most
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Turn Google Ads Data into Actionable AI Insights