Connector

Analyze LinkedIn Pages Data in Looker Studio

Use Data Studio as a reporting destination for LinkedIn Pages data collected with OWOX Data Marts. Store raw social data in a data warehouse, then reuse it in Looker for analysis, reporting, and trend tracking.

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Endpoints

LinkedIn Pages Endpoints

Documentation

2 LinkedIn Pages endpoints you can import. Each lands in its own table in your warehouse.

  • Follower Statistics

    Lifetime follower counts broken down by segment — seniority, industry, function, geography, and association type.

    6 fields
  • Time-Bound Follower Statistics

    Daily follower gains broken down by organic and paid — tracks how your audience grows over time.

    12 fieldsTime series

S01 · Step 1

Step 1: Select a Data Storage

Start by connecting a data storage where your LinkedIn Pages data will be collected. This is necessary so you connect trusted data to Data Studio.

  • Choose a data warehouse such as BigQuery or Snowflake
  • Store raw page, post, and follower statistics
  • Keep full ownership and control over your social data

Connect Data Warehouse

Step 1: Select a Data Storage

S02 · Step 2

Step 2: Create LinkedIn Pages Data Mart

Create a new Data Mart and choose Connector as the definition type.

  • Select LinkedIn Pages as the data source
  • Enter your Organization URN to identify the LinkedIn Page
  • Authorize access to your Linkedin Page by adding an access token

Create Data Mart

Step 2: Create LinkedIn Pages Data Mart

S03 · Step 3

Step 3: Select Linkedin API Endpoint & Fields

Choose exactly which LinkedIn Pages data should be collected.

  • Select the follower_statistics_time_bound endpoint
  • Collect follower growth, page views, and engagement metrics
  • Define the dataset and table where data will be stored

Collect LinkedIn Pages Data

Step 3: Select Linkedin API Endpoint & Fields

S04 · Step 4

Step 4: Run & Schedule LinkedIn Pages Data Collection

Now it’s time to enable your Linkedin Pages data in Data Studio

  • Add Data Studio as a Destination & paste the JSON into Data Studio
  • Then just tik the box in the Destinations section of a data mart
  • From now on, your Linkedin Pages Data Mart is available from Data Studio as a configuration

Enable LinkedIn Pages Data

Step 4: Run & Schedule LinkedIn Pages Data Collection

S05 · Step 5

Step 5: Get more from your LinkedIn Pages Analytics

Your LinkedIn Pages data is now available for analysis in Data Studio. But why stop here?

  • Track follower growth, engagement, and content performance over time
  • Blend LinkedIn Pages data with LinkedIn Ads, GA4, or CRM data
  • Just go to Insights tab, use our smart prompt, customize it or start from scratch

Send Data to Sheets

Step 5: Get more from your LinkedIn Pages Analytics

What users are saying

Every claim has a receipt.

Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.

A3re: trusting AI
Nodari RizunNodari RizunFounder & CEO, Pürblack®
“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
C9re: one source of truth
Mark SimmonsMark SimmonsCMO, Pürblack®
“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
E7re: getting time back
Nodari RizunNodari RizunFounder & CEO, Pürblack®
“We regained time. And time is the one resource that never comes back.”

Turn LinkedIn Pages Data into Better Content Decisions

See how OWOX Data Marts helps you analyze LinkedIn Pages data in Looker Studio, blend it with marketing and analytics data, and scale reporting without rebuilding logic.

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References

  1. Internal OWOX data as of 2026-10-02
  2. G2 reviews of OWOX
  3. npm installs stat