Analyze Shopify Data in Google Sheets

Use Google Sheets as a reporting destination for Shopify data collected with OWOX Data Marts. Store raw e-commerce data in a data warehouse, then reuse it in Sheets for analysis, reporting, and forecasting.

Step 1: Select a Data Storage

Start by connecting a data storage where your Shopify data will be collected.

Choose a data warehouse such as BigQuery or Snowflake
Store raw orders, products, customers, and transactions
Keep full ownership and control over your e-commerce data

This storage becomes the foundation for all Shopify reporting.

Connect Data Warehouse

Step 2: Create a Shopify Data Mart

Create a new Data Mart and choose Connector as the definition type.

Select Shopify as the data source
Authorize access to your Shopify store by adding a Shop Domain and the Admin API Access Token
Define which e-commerce entities you want to collect

This Data Mart defines your Shopify logic once and makes it reusable.

Note: You can blend collect data together without a SQL-based data mart afterwards.

Create Data Mart

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Step 3: Select API Endpoint & Fields

Choose exactly which Shopify data should be collected.

Select entities such as orders, order items, products, customers, and refunds
Define the dataset and table where data will be stored
Publish Shopify Data Mart once configuration is complete
Run manually & select Backfill to load historical data
Add a Connector run Trigger so Shopify data is collected on your schedule.

No worries, you can collect more Shopify data later on & blend them to get extraordinary reporting granularity.

Collect Shopify Data

Run & Schedule Shopify Data Collection

Now it's time to enable your Shopify data in Google Sheets

Add Google Sheets as a Destination
Create a new Google Sheets Document, share it, then Create & Run your report
Check the box for regular updates to keep data fresh

All runs are tracked in Run History.

Enable Shopify Data

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Step 5: Get more from your Shopify Analytics

Your Shopify data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same Criteo Ads Data Mart to:

Build revenue, orders, and product performance reports
Blend Shopify data with ad platforms, GA4, or CRM data
Enable Shopify Analytics AI Insights delivered on a schedule to Slack, MS Teams or by Email
Reuse the same data mart (or add a SQL-based or table-based one) in Looker Studio

One e-commerce dataset – multiple use cases

Step 5: Get more from your Shopify Analytics

Send Data to Sheets

Turn Shopify Data into Better Business Decisions

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

Analyze Shopify Data in Google Sheets
Deliver trusted insights to business teams
Reduce reporting chaos & manual work
Scale analytics without adding complexity

Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most

Talk to a Human

Turn Shopify Data into Better Business Decisions

Analyze Shopify Data in Google Sheets