Trusted, proven, recognized

The analytics system teams actually use

170K+
Users trust OWOX[1]
Analysts, marketers, and data teams across 20+ industries
4.9★
Rating on G2[2]
“A trusted data analytics partner” — verified review
365K+
Data marts delivered
Created and served by OWOX to business users
92K+
npm installs[3]
Self-hosted OWOX Community Edition on GitHub
[1] Google Workspace Marketplace[2] G2.com reviews[3] OWOX GitHub
Connect

Step 1: Create an AWS Athena Data Storage

Start by connecting AWS Athena as your data storage in OWOX Data Marts.

✓
Select the AWS Region where Athena runs
✓
Specify an S3 Output Bucket for query results
✓
Add AWS Access Key ID and Secret Access Key for an IAM user with Athena and S3 permissions
Connect AWS Athena
Step 1: Create an AWS Athena Data Storage
Step 1: Create an AWS Athena Data Storage
Step 2: Create an X Ads Data Mart
Create

Step 2: Create an X Ads Data Mart

Create a new Data Mart and choose Connector as the definition type.

✓
Select X Ads as the data source
✓
Authorize access to your X Ads advertising account
✓
No API coding or engineering required
Add X Ads
Step 2: Create an X Ads Data Mart
Configure

Step 3: Select Fields & Configure Data Import

Choose exactly which X Ads data you want to land in AWS Athena.

✓
Select the required X Ads API endpoint
✓
Choose fields like impressions, clicks, spend, engagements, and campaign attributes
✓
Add AWS Access Key ID and Secret Access Key for an IAM user with Athena and S3 permissions
Choose Fields
Step 3: Select Fields & Configure Data Import
Step 3: Select Fields & Configure Data Import
Step 4: Run & Schedule X Ads Data Collection
Run

Step 4: Run & Schedule X Ads Data Collection

Once published, control how X Ads data is imported.

✓
Incremental load for current-day data
✓
Backfill (custom period) for historical X Ads data
✓
Monitor execution in Run History
Run First Import
Step 4: Run & Schedule X Ads Data Collection
Activate

Step 5: Use X Ads Data Across BI Tools & AI Insights

Your X Ads data is now available through AWS Athena.

✓
Analyze in Google Sheets or Looker Studio
✓
Join with GA4, CRM, or revenue datasets
✓
Enable AI Insights for summaries and alerts
Activate Reporting
Step 5: Use X Ads Data Across BI Tools & AI Insights
Step 5: Use X Ads Data Across BI Tools & AI Insights
Social proof

Every claim has a receipt.

Stats with comment threads attached — like a colleague verifying your numbers in a shared sheet.

170,000
Users on OWOX Platform — and growing 40% year-over-year.
B2
cell "users on platform"
SM
Sarah M.
Head of Analytics, Retail
3d ago

We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.

✓ Verified
12 min
Median time-to-first-report for new OWOX users. No onboarding calls required.
C4
cell "time to first report"
DL
David L.
Data Lead, SaaS
1M ago

Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.

✓ Verified
Self-service analytics

Turn X Ads Data into Business Decisions

Google Sheets were never designed to be a system of record. With OWOX Data Marts, Sheets becomes a trusted analysis layer — powered by governed data marts defined upstream in your warehouse.

✓
Business teams keep the flexibility they love
✓
Data teams retain control over logic and definitions
✓
No more fragile joins duplicated across spreadsheets
See how it works
→