Analyze Twitter (& other) Ads Data in Google Sheets

Connect Twitter Ads Data to Google Sheets

Use Google Sheets as a reporting destination for Twitter Ads data collected with OWOX Data Marts. Collect X Ads Data into any data warehouse, then reuse it in Sheets (or Looker Studio) for reporting. Or enable AI Insights and deliver ads performance & allerts into chat tools or by email.

Connect

Step 1: Select a Data Storage

All data should have its home. Start by connecting a data storage where your X Ads data will be stored & processed.

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Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
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Store raw X Ads data in one central place so you can blend them later on with other ads data or with conversions data from GA4
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Keep full ownership and control over your data
Connect Data Warehouse
Step 1: Select a Data Storage
Step 1: Select a Data Storage
Step 2: Create X Ads Data Mart
Create

Step 2: Create X Ads Data Mart

Click on + New Data Mart, choose Connector as the definition type.

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Select X Ads as the data source
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Specify the Advertiser ID that you want to collect data from
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Authorize access to your X Ads account
Create Data Mart
Step 2: Create X Ads Data Mart
Select

Step 3: Select API Endpoint & Fields

Choose exactly which X Ads data should be collected.

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Select the appropriate API endpoint (for example, statistics)
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Choose metrics such as clicks, impressions, spend, engagements, video views, etc.
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Keep full ownership and control over your data
Collect X Ads Data
Step 3: Select API Endpoint & Fields
Step 3: Select API Endpoint & Fields
Step 4: Create X Ads Report in Google Sheets
Enable

Step 4: Create X Ads Report in Google Sheets

Now it's time to enable your X Ads data in Google Sheets.

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Add Google Sheets as a Destination
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Create a new Google Sheets Document, share it, then Create & Run your report
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Check the box for regular updates to keep data fresh
Enable X Ads Data
Step 4: Create X Ads Report in Google Sheets
Extend

Step 5: Get more from your X Ads Data

Your X Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same X Ads Data Mart to:

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Enable X Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
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Visualize X Ads Data in Looker Studio. Just tick the box on the destinations tab
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Blend X Ads data with GA4, CRM, or other ad platforms
Schedule X Ads Insights
Step 5: Get more from your X Ads Data
Step 5: Get more from your X Ads Data
Social proof

Every claim has a receipt.

Stats with comment threads attached — like a colleague verifying your numbers in a shared sheet.

170,000
Users on OWOX Platform — and growing 40% year-over-year.
B2
cell "users on platform"
SM
Sarah M.
Head of Analytics, Retail
3d ago

We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.

✓ Verified
12 min
Median time-to-first-report for new OWOX users. No onboarding calls required.
C4
cell "time to first report"
DL
David L.
Data Lead, SaaS
Sarah M.

Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.

✓ Verified
Self-service analytics

Turn Twitter Ads Data into Actionable AI Insights

Google Sheets were never designed to be a system of record. With OWOX Data Marts, Sheets becomes a trusted analysis layer — powered by governed data marts defined upstream in your warehouse.

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Business teams keep the flexibility they love
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Data teams retain control over logic and definitions
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No more fragile joins duplicated across spreadsheets
See how it works
→