Connect Twitter Ads Data to Google Sheets
Use Google Sheets as a reporting destination for Twitter Ads data collected with OWOX Data Marts. Collect X Ads Data into any data warehouse, then reuse it in Sheets (or Data Studio) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
X Ads Endpoints
10 X Ads endpoints you can import. Each lands in its own table in your warehouse.
Accounts
Advertising accounts — name, business, country, timezone, and approval status.
12 fieldsAd Performance
Daily ad performance by placement — impressions, clicks, spend, engagements, and social actions.
20 fieldsTime seriesAd Performance by Country
Daily ad performance broken down by country — impressions, clicks, spend, engagements, and social actions.
21 fieldsTime seriesAll Cards
All card types with full creative details — type, title, destination URL, call to action, and media.
28 fieldsCampaigns
Your campaigns — status, budget optimization, daily and total budget, and currency.
19 fieldsCards
Website and app cards — type, URI, and components.
8 fieldsLine Items
Line items within campaigns — bid strategy, goal, product type, budget, and schedule.
33 fieldsPromoted Tweets
Tweets promoted as ads — status, approval, and links to their tweets and line items.
8 fieldsTargeting Locations
Reference table of location IDs with names and country codes — join targeting_value with the country field in Ad Performance by Country.
4 fieldsTweets
Original tweets used as ad creatives — text, type, language, engagement counts, and card URI.
34 fields
Step 1: Select a Data Storage
All data should have its home. Start by connecting a storage where your X Ads data will be stored & processed.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw X Ads data in one central place so you can blend them later on with other ads data or with conversions data from GA4
- Keep full ownership and control over your data
Step 2: Create X Ads Data Mart
Click on + New Data Mart, choose Connector as the definition type.
- Select X Ads as the data source
- Specify the Advertiser ID that you want to collect data from
- Authorize access to your X Ads account
Step 3: Select API Endpoint & Fields
Choose exactly which X Ads data should be collected.
- Select the appropriate API endpoint (for example, statistics)
- Choose metrics such as clicks, impressions, spend, engagements, video views, etc.
- Define the dataset and table where data will be stored
Step 4: Create X Ads Report in Google Sheets
Now it’s time to enable your X Ads data in Google Sheets.
- Add Google Sheets as a Destination
- Create a new Google Sheets Document, share it, then Create & Run your report
- Check the box for regular updates to keep data fresh
Step 5: Get more from your X Ads Data
Your X Ads data is now available for analysis in Google Sheets. But why stop at just this? You can reuse the same X Ads Data Mart to:
- Enable X Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Visualize X Ads Data in Data Studio. Just tick the box on the destinations tab
- Blend X Ads data with GA4, CRM, or other ad platforms
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Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
- 0.37.0Short links resolve only on known short link services and domains you allow
- 0.37.0Unchecking a column in the OWOX Extension no longer fails Save & Run
- 0.36.0Resolve short links in every ads connector, with nested paths and a per-Data-Mart cache
- 0.35.0Google Sheets: the first sheet of an auto-created document is named after the report
- 0.34.0MCP report tools: update the report you have instead of creating another
Turn Twitter Ads Data into Actionable AI Insights
See how OWOX Data Marts helps you analyze Twitter Ads data in Google Sheets, blend it with other sources, and scale reporting without rebuilding logic.
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