Visualize Twitter Ads Data in Looker Studio

Use Looker Studio as a reporting destination for Twitter Ads data collected with OWOX Data Marts. Collect X Ads Data into any data warehouse, then reuse it in Looker Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & allerts into chat tools or by email.

Visualize Twitter Ads Data in Looker Studio
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Get Started Free
Request a demo
Visualize Twitter Ads Data in Looker Studio

Analyze Twitter (& other) Ads Data in Looker Studio

You define which twitter ads data to collect, how it’s structured, and how often it updates – and reuse it across Looker Studio, BI tools, and AI Insights.

Step 1: Select a Data Storage

All data should have it's home. Start by connecting a data storage where your X Ads data will be stored & processed. This is necessary so you connect trusted data to Looker Studio.

  • Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
  • Store raw Twitter Ads data in one central place so you can blend them later on
  • Keep full ownership and control over your data

This storage becomes the foundation for all further reporting and analysis.

Step 1: Select a Data Storage
Connect Data Warehouse
Step 1: Select a Data Storage
Step 2: Create X Ads Data Mart

Step 2: Create X Ads Data Mart

Click on + New Data Mart , choose Connector as the definition type.

  • Select X Ads as the data source
  • Specify the Account ID that you want to collect data from
  • Authorize access to your X Ads account

This Data Mart defines the logic once and makes it reusable.

Note: Use coma to separate multiple ad account IDs and collect the data together without the need to blend them afterwards.

Step 2: Create X Ads Data Mart
Create Data Mart
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Step 3: Select X API Endpoint & Fields

Choose exactly which Twitter Ads data should be collected.

  • Select the appropriate API endpoint (for example, campaigns)
  • Choose metrics such as spend, impressions, clicks, and conversions
  • Define the dataset and table where data will be stored
  • Publish X Ads Data Mart once configuration is complete
  • Run manually & select Backfill to load historical data
  • Add a Connector run Trigger so Twitter Ads data is collected on your schedule.

No worries, you can collect more X Ads data later on & blend them to get extraordinary reporting granularity.

Step 3: Select X API Endpoint & Fields
Collect X Ads Data
Step 3: Select X API Endpoint & Fields
Step 4: Create X Ads Report in Looker Studio

Step 4: Create X Ads Report in Looker Studio

Now it's time to enable your Twitter Ads data in Looker Studio

  • Add Looker Studio as a Destination & paste the JSON into Looker Studio
  • Then just tik the box in the Destinations section of a data mart
  • From now on, your X Ads Data Mart is available from Looker Studio as a configuration

The data is going to be refreshed automatically.

Step 4: Create X Ads Report in Looker Studio
Enable X Ads Data
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Step 5: Get more from your X Ads Data

Your Twitter Ads data is now available for analysis in Looker Studio. But why stop at just this? You can reuse the same X Ads Data Mart to:

  • Enable X Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
  • Just go to Insights tab, use our smart prompt, customize it or start from scratch
  • Blend Twitter Ads data with GA4, CRM, or other ad platforms

One Data Mart – multiple destinations.

Step 5: Get more from your X Ads Data
Schedule X Ads Insights
Step 5: Get more from your X Ads Data

Turn Twitter Ads Data into Actionable AI Insights

Schedule a quick walkthrough to see how OWOX Data Marts helps you:

  • Visualize Twitter Ads Data in Looker Studio
  • Deliver trusted insights to business teams
  • Reduce reporting chaos & manual work
  • Scale analytics without adding complexity
Also, on this call, you’ll learn how data teams utilize AI Insights to always deliver what matters the most
Talk to a Human
Turn Twitter Ads Data into Actionable AI Insights