Trusted, proven, recognized

The analytics system teams actually use

170K+
Users trust OWOX[1]
Analysts, marketers, and data teams across 20+ industries
4.9★
Rating on G2[2]
“A trusted data analytics partner” — verified review
370K+
Data marts delivered
Created and served by OWOX to business users
132K+
npm installs[3]
Self-managed OWOX Edition from GitHub
[1] Google Workspace Marketplace[2] G2.com reviews[3] OWOX GitHub
Collect

Step 1: Collect X Ads Data

Start by collecting raw X Ads data into a data storage using OWOX Data Marts.

✓
Choose a data warehouse such as BigQuery, Snowflake or AWS Redshift
✓
Collect spend, impressions, clicks, engagements, and campaign structure
✓
Keep full ownership and transparency over your ads data
Collect X Ads Data
Step 1: Collect X Ads Data
Step 1: Collect X Ads Data
Step 2: Define Metrics & Business Logic
Model

Step 2: Define Metrics & Business Logic

Define how X Ads performance should be calculated and interpreted.

✓
Create or reuse an X Ads Data Mart
✓
Define metrics like CPC, CPA, CTR, engagement rate, or custom KPIs
✓
Ensure consistent logic across teams and reports
Define Metrics
Step 2: Define Metrics & Business Logic
Configure

Step 3: Configure AI Insights

Choose which X Ads insights you want to receive.

✓
Daily or weekly performance summaries
✓
Spend spikes, drops, or engagement anomalies
✓
Keep full ownership and transparency over your ads data
Configure AI Insights
Step 3: Configure AI Insights
Step 3: Configure AI Insights
Step 4: Deliver Insights to Slack
Deliver

Step 4: Deliver Insights to Slack

Send X Ads insights directly to your corporate Slack.

✓
Choose Slack channels or direct message emails
✓
Schedule automated delivery or receive alerts in real time
✓
Keep teams aligned without opening dashboards
Connect Slack
Step 4: Deliver Insights to Slack
Extend

Step 5: Go Beyond Alerts & Summaries

Your X Ads insights don't have to live only in Slack.

✓
Reuse the same data mart in Google Sheets or Looker Studio
✓
Blend X Ads data with GA4, CRM, or revenue data
✓
Extend AI Insights delivery to Email for broader stakeholder access
Explore More Use Cases
Step 5: Go Beyond Alerts & Summaries
Step 5: Go Beyond Alerts & Summaries
Social proof

Every claim has a receipt.

Every number below comes straight from our customers — on camera. Click any card to watch them say it.

5 min
From raw data to a decision you can trust — what used to take months.
B2
cell "users on platform"
Nodari Rizun
Founder & CEO, Pürblack®
3d ago

For 10 years, we couldn't get a source of truth. Now we make very high-quality decisions quickly. Literally in five minutes.

Watch the full story on youtube
Hours → minutes
Five or six reports across Shopify, GA and Klaviyo — now one prompt.
C4
cell "time to first report"
Mark Simmons
CMO, Pürblack®
1W ago

Something that used to take a couple of hours – pulling five or six reports from Shopify, Google Analytics, Klaviyo – I now do in minutes, and I know it's the correct answer.

Watch the full story on youtube
Self-service analytics

Turn X Ads Data into Daily Decisions

Google Sheets were never designed to be a system of record. With OWOX Data Marts, Sheets becomes a trusted analysis layer — powered by governed data marts defined upstream in your warehouse.

✓
Business teams keep the flexibility they love
✓
Data teams retain control over logic and definitions
✓
No more fragile joins duplicated across spreadsheets
See how it works
→