Trusted, proven, recognized

The analytics system teams actually use

170K+
Users trust OWOX[1]
Analysts, marketers, and data teams across 20+ industries
4.9★
Rating on G2[2]
“A trusted data analytics partner” — verified review
365K+
Data marts delivered
Created and served by OWOX to business users
92K+
npm installs[3]
Self-hosted OWOX Community Edition on GitHub
[1] Google Workspace Marketplace[2] G2.com reviews[3] OWOX GitHub
Collect

Step 1: Collect X Ads Data

Start by collecting raw X Ads data into a data storage using OWOX Data Marts.

✓
Choose a data warehouse such as BigQuery, Snowflake or AWS Redshift
✓
Collect spend, impressions, clicks, engagements, and campaign structure
✓
Keep full ownership and transparency over your ads data
Collect X Ads Data
Step 1: Collect X Ads Data
Step 1: Collect X Ads Data
Step 2: Define Metrics & Business Logic
Model

Step 2: Define Metrics & Business Logic

Define how X Ads performance should be calculated and interpreted.

✓
Create or reuse an X Ads Data Mart
✓
Define metrics like CPC, CPA, CTR, engagement rate, or custom KPIs
✓
Ensure consistent logic across teams and reports
Define Metrics
Step 2: Define Metrics & Business Logic
Configure

Step 3: Configure AI Insights

Choose which X Ads insights you want to receive.

✓
Daily or weekly performance summaries
✓
Spend spikes, drops, or engagement anomalies
✓
Keep full ownership and transparency over your ads data
Configure AI Insights
Step 3: Configure AI Insights
Step 3: Configure AI Insights
Step 4: Deliver Insights to Slack
Deliver

Step 4: Deliver Insights to Slack

Send X Ads insights directly to your corporate Slack.

✓
Choose Slack channels or direct message emails
✓
Schedule automated delivery or receive alerts in real time
✓
Keep teams aligned without opening dashboards
Connect Slack
Step 4: Deliver Insights to Slack
Extend

Step 5: Go Beyond Alerts & Summaries

Your X Ads insights don't have to live only in Slack.

✓
Reuse the same data mart in Google Sheets or Looker Studio
✓
Blend X Ads data with GA4, CRM, or revenue data
✓
Extend AI Insights delivery to Email for broader stakeholder access
Explore More Use Cases
Step 5: Go Beyond Alerts & Summaries
Step 5: Go Beyond Alerts & Summaries
Social proof

Every claim has a receipt.

Stats with comment threads attached — like a colleague verifying your numbers in a shared sheet.

170,000
Users on OWOX Platform — and growing 40% year-over-year.
B2
cell "users on platform"
SM
Sarah M.
Head of Analytics, Retail
3d ago

We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.

✓ Verified
12 min
Median time-to-first-report for new OWOX users. No onboarding calls required.
C4
cell "time to first report"
DL
David L.
Data Lead, SaaS
1M ago

Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.

✓ Verified
Self-service analytics

Turn X Ads Data into Daily Decisions

Google Sheets were never designed to be a system of record. With OWOX Data Marts, Sheets becomes a trusted analysis layer — powered by governed data marts defined upstream in your warehouse.

✓
Business teams keep the flexibility they love
✓
Data teams retain control over logic and definitions
✓
No more fragile joins duplicated across spreadsheets
See how it works
→