OWOX is a full-stack digital analytics platform that makes advanced analytics accessible to everyone.

OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices.

The service supplies analysts with business-ready data in the SQL-ready format so they can easily explore insights to drive revenue growth.

A large number of native integrations are offered, including Google Analytics, Google Analytics 4, Google AdWords, Google BigQuery, Google Data Studio, Google Sheets, Power BI, Tableau, Looker, HubSpot, Mailchimp, AppsFlyer, and more.


Funnel is a marketing reporting tool that helps its users collect data from different platforms and social channels and combine them in one dashboard to meet their KPIs and goals. It is a cloud-based tool that is designed to automate the reporting process and eliminate the manual, tedious work for users.

Funnel makes it easy to report on your marketing performance. Collect data from all platforms across the customer journey: advertising, analytics, and CRM. Transform your data with recommended and customizable rules, and explore it to find new insights.

Features Comparison Table OWOX BI Funnel.io
Approach Full-stack digital analytics platform ELT
Builds New Connectors on Request Yes No
Integrates Business Data Yes Yes
Connects to data warehouses/data lakes Yes / Yes Yes / Yes
Predictable pricing that scales Pricing starts at $120.00 per month Pricing starts at $99.00 per month
Support SLA Yes Available
Professional Services Available Yes No
Customer owns his data Yes No
Server-side cookie-less tracking, first-party data collection Yes No
Data quality monitoring Yes No
Cross-channel normalization Yes No
Data is analysis-ready Yes No
Automated data blending Yes Yes
Pre-set ready-made reports Yes Yes
Automated data transformation Yes No
Transformations' customization Yes No
Schedule data updates for each report Yes No
Data flow vizualisation and management Yes No
Different attribution models avaliable, including data-driven and multichannel Yes No

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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Unlock a better way
to work with your marketing data

Your personal demo will include:

  • An overview of the OWOX solutions to empower better business decisions

  • A complex and clear analytics workflow for achieving higher ROI and lower ads spend with accurate reporting and insights

  • After the demo, you’ll receive a customized solution for reaching your business goals.

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra