Visualize Criteo Ads Data in Looker Studio
Use Data Studio as a reporting destination for Criteo Ads data collected with OWOX Data Marts. Collect Criteo Ads Data into any data warehouse, then reuse it in Data Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email.
Criteo Ads Endpoints
4 Criteo Ads endpoints you can import. Each lands in its own table in your warehouse.
Placement Categories
Performance metrics broken down by content category.
8 fieldsTime seriesPlacements
Performance metrics broken down by publisher placement.
21 fieldsTime seriesStatistics
Statistics and metrics for Criteo advertising campaigns.
156 fieldsTime seriesTransactions
Transaction-level data with individual order details attributed to Criteo ads.
11 fieldsTime series
Step 1: Select a data storage
All data should have it’s home. Start by connecting a storage where your Criteo Ads data will be stored & processed. This is necessary so you connect trusted data to Data Studio.
- Choose a supported data warehouse such as BigQuery, Snowflake or Redshift.
- Store raw Criteo Ads data in one central place so you can blend them later on with other ads data or with conversions data from GA4
- Keep full ownership and control over your data
Step 2: Create Criteo Ads Data Mart
Click on + New Data Mart , choose Connector as the definition type.
- Select Criteo Ads as the data source
- Specify the Advertiser ID that you want to collect data from
- Authorize access to your Criteo Ads account
Step 3: Select Criteo Ads API endpoint & fields
Choose exactly which Criteo Ads data should be collected.
- Select the appropriate API endpoint (for example, statistics)
- Choose metrics such as clicks, displays, visits, reach, audience, eCPM, etc.
- Define the dataset and table where data will be stored
Step 4: Create Criteo Ads report in Data Studio
Now it’s time to enable your Criteo Ads data in Data Studio
- Add Data Studio as a Destination & paste the JSON into Data Studio
- Then just tik the box in the Destinations section of a data mart
- From now on, your Criteo Ads Data Mart is available from Data Studio as a configuration
Step 5: Get more from your Criteo Ads data
Your Criteo Ads data is now available for analysis in Data Studio. But why stop at just this? You can reuse the same Criteo Ads Data Mart to:
- Enable Criteo Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email
- Just go to Insights tab, use our smart prompt, customize it or start from scratch
- Blend Criteo Ads data with GA4, CRM, or other ad platforms
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
- 0.39.0Backfill any past period
- 0.39.0Facebook Ads imports now retry a corrupted response instead of failing
- 0.38.0Shopify connector: more orders fields, including line-item discounts
- 0.37.0Short links resolve only on known short link services and domains you allow
- 0.37.0Clearer connector errors, and custom connectors that handle more APIs
Turn Criteo Ads Data into Actionable AI Insights
See how OWOX Data Marts helps you analyze Criteo Ads data in Looker Studio, blend it with other sources, and scale reporting without rebuilding logic.
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