Start From a Proven Data Model, Make It Yours
Free industry data models, built from our hands-on analytics work and interviews with market experts. Pick your industry, connect your data sources, and adapt a ready model instead of starting from scratch. Get them on GitHub in the OKF format, or import them in one click from the OWOX Data Marts gallery with the Import Model plugin.
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E-Commerce12 data marts97 fieldsVlad FlaksRus ObolonskyTraffic, browsing sessions and the product catalogue lead through to orders and repeat purchases, with unified ad spend across major channels tying acquisition cost back to the revenue it drives.Explore Model 
E-commerce Subscription Store15 data marts189 fieldsVlad FlaksRus ObolonskySelling the same catalogue once and on a schedule, this model tracks contracts, charges and lifecycle changes, keeping voluntary churn separate from failed payments and pauses separate from cancellations.Explore Model 
Finance8 data marts66 fieldsVlad FlaksRus ObolonskyFrom acquisition and identity verification through loan origination to repayments and collections, with each borrower's risk tier shaping approval, pricing and eventual write-offs.Explore Model 
Healthcare8 data marts56 fieldsVlad FlaksRus ObolonskyPatients move from a booked appointment through the clinical encounter to the insurance claim that pays for it, while daily bed census tracks capacity alongside providers, payers and departments.Explore Model 
Healthcare Clinic Attribution14 data marts132 fieldsLesley van de MortelVlad FlaksOne clinic's patients followed from an anonymous ad click through enquiries, clinician-qualified consultations and treatment to the copay and insurer payment, on a single identity minted at the first page view.Explore Model 
Healthcare Clinic Network10 data marts150 fieldsVlad FlaksRus ObolonskyOutpatient clinics across the US and Canada tracked from advertising spend through contact-centre enquiries and booked appointments to the revenue clinicians bill, with patient history and value carried across two currencies.Explore Model 
Marketing Leadgen8 data marts70 fieldsVlad FlaksRus ObolonskyCampaigns anchor a B2B demand-generation business, tying ad spend, web traffic and attribution to leads that move through pipeline stages to a closed deal, with accounts carrying the firmographics ABM depends on.Explore Model 
Marketplace8 data marts66 fieldsVlad FlaksRus ObolonskyBuyers and sellers meet through listings and search, with every order carrying gross merchandise value, take rate and seller payout, alongside the unmet searches, unsold listings and ratings that show where the match breaks down.Explore Model 
MeasureCamp11 data marts61 fieldsVlad FlaksPeter O’NeillAn unconference put on by local volunteers in one city on one day, where tickets become attendees, a board of rooms and time slots fills with session cards on the morning, and sponsors pay for the venue.Explore Model 
Retail Chain10 data marts128 fieldsVlad FlaksRus ObolonskyShoppers move from footfall through priced and discounted sales lines to nightly stock counts, replenishment and shrink, with loyalty accounts carrying recency, frequency and spend for identified customers.Explore Model 
SaaS10 data marts99 fieldsVlad FlaksRus ObolonskyAccounts move from marketing and trials through subscriptions and seat expansion, with usage, support and billing signals deciding who stays, and every plan change captured as an MRR movement.Explore Model 
SEO18 data marts111 fieldsMax RoslyakovVlad FlaksA site's content, technical health and backlinks meet where a page ranks for a query on a given day, with crawls, indexing, topical authority and knowledge gain explaining the position and the visits it earns.Explore Model 
Trading8 data marts168 fieldsVlad FlaksRus ObolonskyA click becomes a lead, then a registration, a verified client and a funded account at a forex and CFD brokerage, with lifetime value and withdrawals tracked alongside.Explore Model