Collect Microsoft Ads Data into Google BigQuery
Own your Microsoft Ads data in Google BigQuery with OWOX Data Marts. Collect campaign, keyword, and performance data directly into BigQuery, control schema and refresh logic, and reuse it across BI tools and AI Insights.
Microsoft Ads Endpoints
3 Microsoft Ads endpoints you can import. Each lands in its own table in your warehouse.
Ad Performance Report
Daily ad performance — impressions, clicks, spend, and conversions segmented by device, network, and match type.
92 fieldsTime seriesCampaigns
Your campaign and ad group structure — type, status, bid strategy, budget, and keyword settings.
52 fieldsUser Location Performance Report
Daily performance by user physical location — impressions, clicks, spend, and conversions broken down by country, state, and city.
81 fieldsTime series
Step 1: Create a Google BigQuery Data Storage
Start by connecting your own Google BigQuery project as a data storage.
- Use your own BigQuery project and datasets
- Keep full ownership of Microsoft Ads data
- No third-party data warehouses
Step 2: Create a Microsoft Ads Data Mart
Create a new Data Mart and choose Connector as the definition type.
- Select Microsoft Ads as the data source
- Connect your Microsoft Ads advertising account
- No API coding or engineering required
Step 3: Select Fields & Configure Data Import
Choose exactly which Microsoft Ads data you want to store in BigQuery.
- Select the appropriate Microsoft Ads API endpoint
- Choose fields such as impressions, clicks, spend, conversions, and keyword metrics
- Define the destination dataset and table name in BigQuery
Step 4: Run & Schedule Microsoft Ads Data Collection
Once published, control how and when Microsoft Ads data is imported.
- Incremental load to import the current day’s data
- Backfill (custom period) to load historical data
- All runs are logged and visible in Run History
Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights
Your Microsoft Ads data is now available in Google BigQuery.
- Analyze performance in Google Sheets or Looker Studio
- Join Microsoft Ads data with GA4, CRM, or revenue datasets
- Enable AI Insights for alerts, summaries, or performance questions
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
Turn Microsoft Ads Data into Business Decisions
Schedule a quick walkthrough to see how OWOX Data Marts helps you collect Microsoft Ads data in BigQuery, reduce reporting complexity, and scale analytics with confidence.
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