Get Google Ads Insights Delivered by Email
Use OWOX Data Marts to turn Google Ads data into AI-powered insights delivered straight to your inbox. Stay informed, spot issues early, and get answers – without dashboards.
Google Ads Endpoints
9 Google Ads endpoints you can import. Each lands in its own table in your warehouse.
Ad Group Ads Stats
Daily performance for individual ads — impressions, clicks, cost, and conversions.
26 fieldsTime seriesAd Groups
Your ad group settings — type, status, and bid configuration within each campaign.
9 fieldsAd Groups Stats
Daily ad group performance — impressions, clicks, cost, and conversions.
24 fieldsTime seriesCampaigns
Your campaign settings — channel type, bidding strategy, budget, and scheduling.
11 fieldsCampaigns Stats
Daily campaign performance — impressions, clicks, cost, and conversions.
28 fieldsTime seriesCriterion
Ad group targeting criteria — keywords, placements, and negative exclusions with bid settings.
17 fieldsGeo Stats
Daily performance by country and targeting type — impressions, clicks, cost, and conversions.
18 fieldsTime seriesGeo Target Constants
Reference table of geographic targets — join with geo_stats on country_criterion_id to resolve country names.
7 fieldsKeywords Stats
Daily keyword performance — impressions, clicks, cost, conversions, and quality score.
26 fieldsTime series
Step 1: Collect Google Ads data
Start by collecting raw Google Ads data into a storage using OWOX Data Marts.
- Choose a data warehouse such as BigQuery, Snowflake or AWS Redshift
- Collect spend, impressions, clicks, conversions, keywords, and campaign structure
- Keep full ownership and transparency over your ads data
Step 2: Define metrics & business logic
Define how Google Ads performance should be calculated and interpreted.
- Create or reuse a Google Ads Data Mart
- Define metrics like CPA, CPC, CTR, ROAS, or custom KPIs
- Ensure consistent logic across teams and reports
Step 3: Configure AI Insights
Choose which Google Ads insights you want to receive.
- Daily or weekly performance summaries
- Spend spikes, drops, or keyword-level anomalies
- Campaigns, ad groups, or keywords that overperform or underperform expectations
Step 4: Deliver Insights by email
Send Google Ads insights directly to your email inbox.
- Choose recipients across marketing, finance, or leadership teams
- Schedule automated delivery or receive alerts when thresholds are met
- Review insights asynchronously, without logging into tools
Step 5: Extend Insights to your team
Email is often just the starting point.
- Reuse the same data mart in Google Sheets or Data Studio
- Blend Google Ads data with GA4, CRM, or revenue data
- Also deliver AI Insights to your corporate messenger like Slack, Microsoft Teams, or Google Chat
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
- 0.39.0Reload a year of history in one backfill, not twelve
- 0.39.0Long Facebook Ads imports no longer fail on a corrupted response
- 0.38.0Shopify connector: more orders fields, including line-item discounts
- 0.37.0Short links resolve only on known short link services and domains you allow
- 0.37.0Clearer connector errors, and custom connectors that handle more APIs
Turn Google Ads Data into Actionable Updates
See how OWOX Data Marts helps you move from Google Ads data to AI-powered insights delivered by email – without dashboards, manual checks, or broken metrics.
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