Emails Sent refers to the total number of email messages distributed during a campaign or over a specific time frame. It includes every individual message, regardless of whether it was opened, clicked, or bounced.
Emails Sent is automatically recorded by your email service provider (ESP). It represents the number of email messages successfully processed for delivery to your recipient list.
If you send a newsletter to a segmented list of 25,000 subscribers, your Emails Sent count is 25,000 – even if some emails bounce or go unopened.
A good strategy isn’t just about sending more emails – it’s about reaching the right users at the right time with content that converts. Regularly clean your list and track engagement metrics.
Sending too many emails to inactive or unsegmented lists can lead to high unsubscribe rates, spam complaints, or deliverability issues – hurting your sender reputation.
Send targeted messages to smaller, relevant groups for better engagement and fewer unsubscribes.
Track bounce rates, spam complaints, and delivery success to ensure your emails are reaching inboxes.
Remove invalid or inactive contacts regularly to improve overall campaign performance and protect deliverability.
