Quality Score is a rating (usually on a scale of 1 to 10) assigned by advertising platforms that reflects the relevance of your keywords, ad copy, and landing page to a user's search. It impacts your ad rank and cost-per-click in paid search campaigns.
Quality Score is calculated based on three key factors: expected click-through rate (CTR), ad relevance, and landing page experience. While platforms don’t disclose the exact formula, improving each of these areas can boost your score.
While there is no exact formula, Quality Score is determined by three key components: Expected CTR, Ad Relevance, and Landing Page Experience.
While there is no exact formula, Quality Score is determined by three key components: Expected CTR, Ad Relevance, and Landing Page Experience.
If your ad for “running shoes” has a strong CTR, closely matches the keyword, and sends users to a fast, relevant product page, it may earn a Quality Score of 8–10, lowering your cost-per-click and boosting your ad’s position.
OWOX BI helps you monitor Quality Score drivers like CTR and landing page performance. Use real-time insights to improve ad targeting, copy, and user experience to boost your score and reduce ad costs.
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A good Quality Score is typically 7 or higher. Scores of 8–10 suggest your ads are highly relevant and likely to achieve better placement at a lower cost.
A Quality Score below 5 indicates that your ads or landing pages are underperforming or irrelevant to user queries. This can lead to lower impressions and higher ad costs.
Make sure your ad copy directly matches the keywords you're targeting to increase relevance.
Ensure landing pages load quickly, match the ad content, and provide clear value to visitors.
Write compelling headlines and use clear calls to action to encourage clicks and improve engagement.
