Video View Rate is the percentage of impressions that result in a video view. It’s commonly used in advertising to measure how engaging your video ad is and whether it successfully captures attention.
Video View Rate is calculated by dividing the number of video views by the total number of impressions, then multiplying by 100 to express the result as a percentage.
If your ad was shown 10,000 times and received 4,000 video views, your Video View Rate would be 40%.
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A good Video View Rate typically ranges from 15% to 35%, depending on platform and audience. Higher Video View Rates suggest strong relevance and creative impact.
A low Video View Rate – under 10% – may mean your video isn’t capturing attention, lacks relevance, or is being shown to the wrong audience.
Open with eye-catching visuals, fast pacing, and a clear value proposition to encourage users to keep watching.
Use an engaging thumbnail and a relevant, curiosity-driven title to drive clicks and views.
Use platform tools to refine your targeting and show videos to users most likely to be interested.
