icon BigQuery

Import cost data to Google BigQuery

Combine cost data from Google Ads, Facebook, Criteo, and other sources
to compare the effectiveness of all your marketing efforts.

Combine data from various sources

To correctly evaluate the effectiveness of your marketing, you need to combine data from various sources. OWOX BI complements statistics on Google Ads campaigns collected in Google Analytics with cost data from other advertising services and sends all this information to Google BigQuery. As a result, you receive all your cost data in a single structure and can use it to create any reports.

Combine data from various sources
Get complete data in a single format

Get complete data in a single format

To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.

Set up end-to-end analytics

You can combine campaign statistics from Google Analytics uploaded to BigQuery with user behavior, call tracking, and CRM data. This helps you evaluate ad effectiveness, taking into account the margin and purchased products. Find out which campaigns bring more profit and which don’t pay off to effectively allocate your marketing budget.

Set up end-to-end analytics
Ensure data quality and security

Ensure data quality and security

All data is collected, stored, and processed in your Google BigQuery project. You have complete control over all your data and can decide who can access it. You can also get a visual report at any time on the relevance of data uploaded to Google Analytics from advertising services.

Find out the cost of each session

OWOX BI calculates the value of each session. This allows you to determine the ROI/ROAS for new and returning users. Compare the profitability of cohorts depending, for example, on whether they’ve seen a banner.

Find out the cost of each session
icon heart

With OWOX BI, you get a ready-made dataset in an easy-to-use structure

BigQuery report
icon libra

Unique advantages of OWOX BI

Get relevant information

Get relevant information

OWOX BI automatically updates data in Google BigQuery if it changes in advertising services within 21 days.

Measure past campaigns

Measure past campaigns

OWOX BI can upload historical data from advertising services to Google BigQuery.

Cost data in your base currency

Cost data in your base currency

If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.

Save time

Save time

Create a data stream from Google Analytics to Google BigQuery once. OWOX BI will then get up-to-date data on costs, impressions, clicks, and five UTM parameters for all your advertising campaigns daily.

icon power

How it works

  1. specify the services you want to collect cost data from

    In OWOX BI, specify the services you want to collect cost data from and grant OWOX BI access to those services.

  2. Create a cost data pipeline from Google Analytics to Google BigQuery.

    Create a cost data pipeline from Google Analytics to Google BigQuery.

  3. Measure all your campaign data

    Measure all your campaign data using SQL or using the Report Builder in OWOX BI Smart Data.

icon arrow

OWOX BI products help you reach your business goals faster

icon like

2,000 companies rely on us


Great Service!

Tawsif Hossain
Tawsif Hossain
We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.

A leap forward to better analytics

Margarita Yevtukh
Margarita Yevtukh
OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…

Great job, OWOX team!

Christophe Lemaire
Christophe Lemaire
We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater…

Trainings with OWOX

Risto Kukk
Risto Kukk
We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.

Great Team

Donatella Bochicchio
Donatella Bochicchio
We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
DHL Transportörerna Intresse AB

Amazing product and team

Jon Schvili
Jon Schvili
We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


where our users work


who trust us


of data processed
every month

Discover how OWOX BI
analytics can boost
your business

Sign up for a product demo to evaluate OWOX BI’s analytical capabilities.