Move your marketing data into BigQuery automatically without SQL and developers

OWOX BI is the easiest way to collect and blend all marketing data in a single storage. No experience in coding needed

Automate data delivery from siloed sources and get reports of any complexity

Merge your data from the most popular marketing platforms such as Facebook, Instagram, and Google with user behavior, and CRM data.

Find out which campaigns bring more profit and which don’t pay off to effectively allocate your marketing budget.

All data in BigQuery with full GDPR compliance

OWOX’s server-side tracking provides secure first-party data collection on your personal domain and sends all your data directly to a location of your choice in the EU.

OWOX extends the cookie expiration time to two years and reduces the direct/none traffic percentage. The tracking process is compliant with Schrems II and the GDPR.

Get your Google Analytics 4 data automatically merged with other sources

OWOX blends Google Analytics 4 data with ad spends, sets up custom sessions, single cross-device user profiles, and dozens of other pre-made transformations. All this will be available in your Google BigQuery project.

Save time by working with an understandable data structure.

Visualize data in your favorite BI tools

After collecting data into BigQuery, transfer your data directly into Google Data Studio or move it from BigQuery into different BI tools such as Tableau, Looker, Power BI with our integration.

Easily update historical data

You don’t need additional data manipulation to consider order purchases or purchased returns or to find out what a new subscriber did on your website in the last 30 days before signing up.

OWOX allows you to retrospectively update information about costs, users, and transactions that have already been uploaded to Google BigQuery.

OWOX BI unique benefits

True omnichannel

Create reports based on all marketing channels, online and offline, website and application, actual sales, and returned orders.

Data you can trust

You will always know the quality and completeness of your data, the logic of metrics calculation, and finally stop looking for and editing errors in reports.

Single cross-device user profile

All data about user behavior from your site as well as various devices and applications will be merged into a single profile.

Consulting support

The OWOX team covers all the analytics tasks for you and provides consulting and support at every stage.

2,000 companies rely on us All testimonials

Great Service!

We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
A leap forward to better analytics

OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
Great job, OWOX team!

We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
Trainings with OWOX

We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
Great Team

We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
Amazing product and team

We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.