Combine cost data from Google Ads, Facebook, Criteo, and other sources
to compare the effectiveness of all your marketing efforts.
To correctly evaluate the effectiveness of your marketing, you need to combine data from various sources. OWOX BI complements statistics on Google Ads campaigns collected in Google Analytics with cost data from other advertising services and sends all this information to Google BigQuery. As a result, you receive all your cost data in a single structure and can use it to create any reports.
To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.
You can combine campaign statistics from Google Analytics uploaded to BigQuery with user behavior, call tracking, and CRM data. This helps you evaluate ad effectiveness, taking into account the margin and purchased products. Find out which campaigns bring more profit and which don’t pay off to effectively allocate your marketing budget.
All data is collected, stored, and processed in your Google BigQuery project. You have complete control over all your data and can decide who can access it. You can also get a visual report at any time on the relevance of data uploaded to Google Analytics from advertising services.
OWOX BI calculates the value of each session. This allows you to determine the ROI/ROAS for new and returning users. Compare the profitability of cohorts depending, for example, on whether they’ve seen a banner.
Get relevant information
OWOX BI automatically updates data in Google BigQuery if it changes in advertising services within 21 days.
Measure past campaigns
OWOX BI can upload historical data from advertising services to Google BigQuery.
Cost data in your base currency
If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.
Save time
Create a data stream from Google Analytics to Google BigQuery once. OWOX BI will then get up-to-date data on costs, impressions, clicks, and five UTM parameters for all your advertising campaigns daily.
In OWOX BI, specify the services you want to collect cost data from and grant OWOX BI access to those services.
Create a cost data pipeline from Google Analytics to Google BigQuery.
Measure all your campaign data using SQL or using the Report Builder in OWOX BI Smart Data.
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