OWOX is a full-stack digital analytics platform that makes advanced analytics accessible to everyone.

OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices.

The service supplies analysts with business-ready data in the SQL-ready format so they can easily explore insights to drive revenue growth.

A large number of native integrations are offered, including Google Analytics, Google Analytics 4, Google AdWords, Google BigQuery, Google Data Studio, Google Sheets, Power BI, Tableau, Looker, HubSpot, Mailchimp, AppsFlyer, and more.


Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.

The solution provides a custom dashboard that allows users to measure and compare the performance of ad channels and campaigns. Improvado allows users to track customers’ conversion paths using cross-channel attributions such as post-click and post-view conversions. Attribution models also allow users to define rules for crediting sales.

Features Comparison Table OWOX BI Improvado
Approach Full-stack digital analytics platform Enterprise-wide data platform
Builds New Connectors on Request Yes Yes
Integrates Business Data Yes Yes
Connects to data warehouses/data lakes Yes / Yes Yes / Yes
Predictable pricing that scales Pricing starts at $120.00 per month Yes
Support SLA Yes Yes | Enterprise SLA
Professional Services Available Yes Yes
Customer owns his data Yes Yes
Server-side cookie-less tracking, first-party data collection Yes No
Data quality monitoring Yes No
Cross-channel normalization Yes Yes
Data is analysis-ready Yes No
Automated data blending Yes Yes
Pre-set ready-made reports Yes Yes
Automated data transformation Yes Yes
Transformations' customization Yes No
Schedule data updates for each report Yes No
Data flow vizualisation and management Yes No
Different attribution models avaliable, including data-driven and multichannel Yes No

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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Unlock a better way
to work with your marketing data

Your personal demo will include:

  • An overview of the OWOX solutions to empower better business decisions

  • A complex and clear analytics workflow for achieving higher ROI and lower ads spend with accurate reporting and insights

  • After the demo, you’ll receive a customized solution for reaching your business goals.

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra