OWOX is a full-stack digital analytics platform that makes advanced analytics accessible to everyone.
OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices.
The service supplies analysts with business-ready data in the SQL-ready format so they can easily explore insights to drive revenue growth.
A large number of native integrations are offered, including Google Analytics, Google Analytics 4, Google AdWords, Google BigQuery, Google Data Studio, Google Sheets, Power BI, Tableau, Looker, HubSpot, Mailchimp, AppsFlyer, and more.
Improvado automates the annoying parts of data management. With Improvado, marketers are no longer at the mercy of non-scalable manual processes. Costly and valuable developer time is now freed up, no longer from having to create interfaces, host and maintain databases, normalize data, and visualize reports.
The solution provides a custom dashboard that allows users to measure and compare the performance of ad channels and campaigns. Improvado allows users to track customers’ conversion paths using cross-channel attributions such as post-click and post-view conversions. Attribution models also allow users to define rules for crediting sales.
|Features Comparison Table||OWOX BI||Improvado|
|Approach||Full-stack digital analytics platform||Enterprise-wide data platform|
|Builds New Connectors on Request||Yes||Yes|
|Integrates Business Data||Yes||Yes|
|Connects to data warehouses/data lakes||Yes / Yes||Yes / Yes|
|Predictable pricing that scales||Pricing starts at $55.00 per month||Yes|
|Support SLA||Yes||Yes | Enterprise SLA|
|Professional Services Available||Yes||Yes|
|Customer owns his data||Yes||Yes|
|Server-side cookie-less tracking, first-party data collection||Yes||No|
|Data quality monitoring||Yes||No|
|Data is analysis-ready||Yes||No|
|Automated data blending||Yes||Yes|
|Pre-set ready-made reports||Yes||Yes|
|Automated data transformation||Yes||Yes|
|Schedule data updates for each report||Yes||No|
|Data flow vizualisation and management||Yes||No|
|Different attribution models avaliable, including data-driven and multichannel||Yes||No|
Unlock a better way
to work with your marketing data
An overview of the OWOX solutions to empower better business decisions
A complex and clear analytics workflow for achieving higher ROI and lower ads spend with accurate reporting and insights
After the demo, you’ll receive a customized solution for reaching your business goals.