OWOX is a full-stack digital analytics platform that makes advanced analytics accessible to everyone.
OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices.
The service supplies analysts with business-ready data in the SQL-ready format so they can easily explore insights to drive revenue growth.
A large number of native integrations are offered, including Google Analytics, Google Analytics 4, Google AdWords, Google BigQuery, Google Data Studio, Google Sheets, Power BI, Tableau, Looker, HubSpot, Mailchimp, AppsFlyer, and more.
Supermetrics is a data extraction and analysis service that helps businesses mine and transfer marketing data from any marketing platform to designated storage, reporting, or analytics platforms. Supermetrics also allows users to schedule data transfers and automated marketing reporting.
Supermetrics provides connectors for the most popular marketing data sources, including Shopify, Salesforce, Google Analytics, Facebook, Stripe, Ahrefs, etc. Users are also encouraged to suggest new connectors or upvote existing ones.
|Features Comparison Table||OWOX BI||Supermetrics|
|Approach||Full-stack digital analytics platform||ETL|
|Builds New Connectors on Request||Yes||Yes|
|Integrates Business Data||Yes||Yes|
|Connects to data warehouses/data lakes||Yes / Yes||Yes / Yes|
|Predictable pricing that scales||Pricing starts at $55.00 per month||Pricing starts at $99.00 per month|
|Support SLA||Yes||Yes | Enterprise SLA|
|Professional Services Available||Yes||Yes|
|Customer owns his data||Yes||Yes|
|Server-side cookie-less tracking, first-party data collection||Yes||No|
|Data quality monitoring||Yes||No|
|Data is analysis-ready||Yes||No|
|Automated data blending||Yes||No|
|Pre-set ready-made reports||Yes||Yes|
|Automated data transformation||Yes||No|
|Schedule data updates for each report||Yes||No|
|Data flow vizualisation and management||Yes||No|
|Different attribution models avaliable, including data-driven and multichannel||Yes||No|
Unlock a better way
to work with your marketing data
An overview of the OWOX solutions to empower better business decisions
A complex and clear analytics workflow for achieving higher ROI and lower ads spend with accurate reporting and insights
After the demo, you’ll receive a customized solution for reaching your business goals.