Nick Krivosheiev is the Head of Analytics at OWOX, leading the analytics practice that powers both internal decision-making and customer implementations. He has extensive experience in marketing analytics, attribution modeling, and building data-driven organizations. Nick writes about analytics strategy, measurement frameworks, and the role of data teams in modern marketing.
Google Sheets were never designed to be a system of record. With OWOX Data Marts, Sheets becomes a trusted analysis layer — powered by governed data marts defined upstream in your warehouse.
