Useful materials for great data analysis

How-to guides, checklists, reports' templates and researches for digital marketers and analysts

Why and how to automate advertising cost import to Google Analytics 4

Why and how to automate advertising cost import to Google Analytics 4

How to control and optimize costs for Google BigQuery

How to control and optimize costs for Google BigQuery

Take control of your marketing expenses with 7 FREE budget templates

Take control of your marketing expenses with 7 FREE budget templates

Google Analytics 4 Compatible UTM-builder

Google Analytics 4 Compatible UTM-builder

The Ultimate Guide to Marketing Attribution Modeling

The Ultimate Guide to Marketing Attribution Modeling

Checklist: Google Analytics 4 Audit

Checklist: Google Analytics 4 Audit

Implementing Google Analytics 4 with OWOX

Implementing Google Analytics 4 with OWOX

How to set up analytics for a post-cookie world

How to set up analytics for a post-cookie world

SQL templates for Google Analytics 360 and Google Analytics 4 schemas

SQL templates for Google Analytics 360 and Google Analytics 4 schemas

Ultimate Data Quality Checklist

Ultimate Data Quality Checklist

Google Tech Stack and GDPR. Compliance Checklist

Google Tech Stack and GDPR. Compliance Checklist

How to protect sensitive user data and comply with the GDPR in EU

How to protect sensitive user data and comply with the GDPR in EU

5 simple ways to calculate customer LTV

5 simple ways to calculate customer LTV

Top 30 handpicked Google Looker Studio dashboards for marketers

Top 30 handpicked Google Looker Studio dashboards for marketers

A comprehensive list of analytics resources

A comprehensive list of analytics resources

Most common mistakes when creating UTM tags

Most common mistakes when creating UTM tags

12 Google Analytics reports for monitoring of basic metrics

12 Google Analytics reports for monitoring of basic metrics

All the Facebook Photo Sizes You’ll Ever Need

All the Facebook Photo Sizes You’ll Ever Need

RFM analysis template

RFM analysis template

Responsibility matrix for analytics teams

Responsibility matrix for analytics teams

Omnichannel Retailer Data Model

Omnichannel Retailer Data Model

Data Flow Diagram for Omnichannel Retail

Data Flow Diagram for Omnichannel Retail

SQL Queries to Google BigQuery Data

SQL Queries to Google BigQuery Data

How to create UTM tags and track your ads campaigns

How to create UTM tags and track your ads campaigns

18 marketing metrics and KPIs you should know

18 marketing metrics and KPIs you should know

20 Steps to Successful Marketing Analytics

20 Steps to Successful Marketing Analytics