Check if you set up Google Analytics 4 correctly so that you don't lose important data and avoid errors. Based on the successful experience of implementing Google Analytics 4 for our clients, OWOX analysts have created a comprehensive checklist.
The order of steps in the checklist corresponds to the settings in Google Analytics 4. So following our list you will be able to check all the settings in order, without getting confused and without getting lost in different sections of the interface.
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Something that used to take a couple of hours – pulling five or six reports from Shopify, Google Analytics, Klaviyo – I now do in minutes, and I know it's the correct answer.
For 10 years, we couldn't get a source of truth. Now we make very high-quality decisions quickly. Literally in five minutes.