OWOX BI as an affordable Funnel.io Alternative

Funnel.io pulls in cost data across all your advertising channels and combines it with data on marketing goals and transactions. Then it puts all of that data into Google Analytics, Google Sheets, and Data Studio. Funnel.io keeps your data organized, generates insightful reports, gather metrics, and comes up with KPIs. The catch? It starts at €499 per month. With OWOX BI, you can get all the same features for $115 a month. Plus, with OWOX BI, you can import raw data from Google Analytics to Google BigQuery, transfer historical data for the past six months from ad services to Google Analytics, and do even more.

Import data from advertising services to Google Analytics
Integration with Google Sheets
Integration with Google BigQuery
Customizable data visualization tool
Ability to combine data
Transfer historical data for the past 6 months to GA from ad services
Update data in GA retroactively if data is updated in a third-party ad service
Import raw data from Google Analytics to BigQuery
Attribution reports
Business intelligence reports

The unique advantages of OWOX BI

Complete data

Get session data with all the necessary parameters: trafficSource, isTrueDirect, geo, visitNumber, etc.

Unite audiences across different sites and analyze their intersection using OWOX User ID.
See how much each session costs; your ad spending is transferred daily from GA to GBQ and distributed into sessions.

Quality data

Get raw, unsampled data that accounts for every hit. OWOX BI can transfer 2000+ hits per session, and the maximum hit size is 16 Kb.

Events are always assigned to the correct session. OWOX BI retroactively updates hits sent via the Measurement Protocol for 30 days.


No need to purchase expensive software, licenses, or equipment. OWOX BI has transparent rates based on the number of users and the amount of data processed.

OWOX BI services help you meet your business goals faster

Find out more about your customers and manage your advertising budget effectively