OWOX BI as an affordable Funnel.io Alternative
Funnel.io pulls in cost data across all your advertising channels and combines it with data on marketing goals and transactions. Then it puts all of that data into Google Analytics, Google Sheets, and Data Studio. Funnel.io keeps your data organized, generates insightful reports, gather metrics, and comes up with KPIs. The catch? It starts at €499 per month. With OWOX BI, you can get all the same features for $115 a month. Plus, with OWOX BI, you can import raw data from Google Analytics to Google BigQuery, transfer historical data for the past six months from ad services to Google Analytics, and do even more.
The unique advantages of OWOX BI
Get session data with all the necessary parameters: trafficSource, isTrueDirect, geo, visitNumber, etc.
Unite audiences across different sites and analyze their intersection using OWOX User ID.
See how much each session costs; your ad spending is transferred daily from GA to GBQ and distributed into sessions.
Get raw, unsampled data that accounts for every hit. OWOX BI can transfer 2000+ hits per session, and the maximum hit size is 16 Kb.
Events are always assigned to the correct session. OWOX BI retroactively updates hits sent via the Measurement Protocol for 30 days.
No need to purchase expensive software, licenses, or equipment. OWOX BI has transparent rates based on the number of users and the amount of data processed.