Сollect, blend, and analyze all marketing data in one place

Try the best marketing ETL tool. OWOX BI collects and processes all the data you need for building reports and getting insights fast.

From where
Service provider
Where to
Destination service

Try the best marketing ETL tool. OWOX BI collects and processes all the data you need for building reports and getting insights fast.

Automate data collection

Automate data collection

With OWOX BI, you don’t need to look for connectors or manually clean, process, and update data. You’ll receive ready, automatically updated datasets.

You can find the status of data imports and possible causes of issues in a convenient UI.

Automate data collection
Work with analytics-ready data

Work with analytics-ready data

Work with analytics-ready data

OWOX BI provides you with data that’s ready for analysis so you can enjoy exploring it:
• Normalized and blended cost data across all channels
• Recognized dynamic parameters, short links and errors in UTM tags
• Advertising costs converted into one currency
• Historical data updates

Use convenient data schemas

Use convenient data schemas

OWOX BI provides you with data schemas with all necessary fields that are convenient for analysis. Data from different sources is automatically converted into a unified structure.

After it’s cleaned and normalized, data is exported to a separate table for each day.

Use convenient data schemas
Ensure data quality and security

Ensure data quality and security

Ensure data quality and security

All data is collected, stored, and processed in your data warehouse. You have complete control over all your data stored and can decide who can access it. 

At any time, you can access a visual report on the relevance of data uploaded from advertising services.

Blend data to build dashboards

Blend data to build dashboards

With OWOX BI, your data is ready for analysis. Easily blend data from advertising services, Google Analytics 4, your website, and your CRM to measure marketing effectiveness.

Build any report you need in minutes and visualize it in Google Data Studio, Google Sheets, or the BI tool of your choice.

You can use ready-made templates from OWOX Dashboard Gallery to save time. Just connect your data and enjoy exploring it.

Blend data to build dashboards

Accurate data for great analysis

Automated cross-channel normalization

OWOX BI automatically cleans, maps, and groups campaign metrics from your marketing sources to free you from the data preparation routine.

High data accuracy

OWOX reports possible errors, recognizes dynamic parameters in UTM tags, handles shortlinks, and converts costs into one currency so you can enjoy data analysis.

Maximum data granularity

OWOX BI provides you with high data granularity to build any report you need.

Data quality monitoring

OWOX monitors data relevance and provides transparent data quality monitoring to be sure you can trust your data.

Automatic data updates

OWOX BI automatically updates data if it changes in the advertising service within a 21-day window to ensure you always have fresh data.

Historical data import

OWOX allows you to import historical data. You can download historical data from an ad service and evaluate your past campaigns.

No maintenance, no worries

We take care of maintaining the connectors so you don't have to. If anything changes in a platform’s API, we'll update our connector accordingly.

World-class customer support

Don’t go it alone! Our support & customer success team is always here to help you. Detailed guides and documentation in the OWOX Help Center are also at your service.

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


where our users work


who trust us


of data processed
every month