OWOX Blog

Top 10 Google Analytics Alternatives: Best Tools for Replacing GA4 in 2025

Optimizing Your Data with TRIM, CLEAN, and T Functions in Google Sheets

How to Use the REPT Function in Google Sheets for Data Customization

Navigating Through Weeks With WEEKDAY and WEEKNUM Google Sheets Functions

How to Use Data Validation in Google Sheets for Clean Data

BigQuery String Functions: Syntax and Usage Examples

BigQuery Date Functions Explained

Top Digital Analytics and Marketing Automation Solutions for 2025

Mastering the TEXT Function in Google Sheets: Formatting Made Simple

How to Use SPARKLINE in Google Sheets for Data Visualization

Effortless Text Combination in Google Sheets with & and CONCATENATE Function

Mastering Slicers in Google Sheets: The Ultimate Guide

Step-by-Step Guide to Exploratory Data Analysis in Google Sheets

How to Search in Google Sheets: Tips and Shortcuts

Free Open Exchange Rates to BigQuery Connector by OWOX: Take Full Control of Your Currency Data

Free LinkedIn Pages to BigQuery Connector by OWOX: Own Your Organic Page Insights

Free Reddit Ads to BigQuery Connector by OWOX: Own the Data Behind Your Campaigns

Free Facebook Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale

Exploring New BigQuery Capabilities for 2025: What’s Available and What’s Next

Date Filtering with the QUERY Function in Google Sheets

Calculating Workdays with WORKDAY and NETWORKDAYS Functions in Google Sheets

Automating Your Ads Reporting Stack in Google Sheets: A Marketer’s Guide

How to Build a Free Modern Analytics Stack with JavaScript, SQL, BigQuery & OWOX

AI-Ready Analytics: How to Turn Raw Ad Data Into Trusted Business Reports

Why You Should Store Your BigQuery SQL for Looker Studio in OWOX Data Marts

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

How to Contribute to OWOX Data Marts (Even If You’ve Never Coded)

5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2025

How to Normalize Ad Spend Across Currencies for Free in Google Sheets

Why Open-Source Analytics Is the Future for Analysts

SaaS vs. Open Source: Which Data Connectivity Solution Is Right for You?

How to Build a Unified Ad Report in Google BigQuery with Free Connectors (Without SaaS)

Building a Unified Ad Report in Google Sheets with Free Connectors (No SaaS Needed)

OWOX Data Marts vs. Supermetrics vs. Airbyte: Which is Right for Analysts?

How to Use Query History Log in BigQuery?

Practical Examples of BigQuery Time Travel in Action

A Practical Guide to JSON Data Manipulation Functions in BigQuery

Creating and Managing JSON Objects and Arrays in BigQuery

Using Wildcard Tables in Google BigQuery

Navigating Conditional Expressions in BigQuery: From Basics to Advanced Techniques

Why We Built a Free Open-Source Connectors Library for Analysts

BigQuery to CSV: Export Query Results and Load CSVs Easily

Bad Data Visualization: Examples to Learn From

How to Align Marketing, Sales, and Analytics Teams Around The Same Metrics

How to Use ImportXML in Google Sheets for Web Data Extraction

Mastering ImportHTML in Google Sheets to Import Web Tables and Lists

Using ImportFEED in Google Sheets to Automate RSS Feed Imports Like a Pro

Data Collection: Stage #2 of the Data Analysis Process

Top 5 Data Challenges Most Businesses Face in Analytics (And How to Overcome Them)

How to Build a Trusted Metrics Layer for Marketing Teams

Why Self-Service Reporting Fails (And How to Fix It)