Collect X Ads Data into Databricks
Own your X Ads data in Databricks with OWOX Data Marts. Collect granular, analytics-ready X Ads data into Databricks, control schema and refresh logic, and reuse the data across BI tools and AI Insights.
X Ads Endpoints
10 X Ads endpoints you can import. Each lands in its own table in your warehouse.
Accounts
Advertising accounts — name, business, country, timezone, and approval status.
12 fieldsAd Performance
Daily ad performance by placement — impressions, clicks, spend, engagements, and social actions.
20 fieldsTime seriesAd Performance by Country
Daily ad performance broken down by country — impressions, clicks, spend, engagements, and social actions.
21 fieldsTime seriesAll Cards
All card types with full creative details — type, title, destination URL, call to action, and media.
28 fieldsCampaigns
Your campaigns — status, budget optimization, daily and total budget, and currency.
19 fieldsCards
Website and app cards — type, URI, and components.
8 fieldsLine Items
Line items within campaigns — bid strategy, goal, product type, budget, and schedule.
33 fieldsPromoted Tweets
Tweets promoted as ads — status, approval, and links to their tweets and line items.
8 fieldsTargeting Locations
Reference table of location IDs with names and country codes — join targeting_value with the country field in Ad Performance by Country.
4 fieldsTweets
Original tweets used as ad creatives — text, type, language, engagement counts, and card URI.
34 fields
Step 1: Create a Databricks Data Storage
Start by connecting Databricks as your storage in OWOX Data Marts.
- Provide the Databricks Workspace URL
- Specify the HTTP Path for your SQL Warehouse
- Add a Personal Access Token for Databricks authentication
Step 2: Create an X Ads Data Mart
Create a new Data Mart and choose Connector as the definition type.
- Select X Ads as the data source
- Authorize access to your X Ads advertising account
- No API coding or engineering required
Step 3: Select Fields & Configure Data Import
Choose exactly which X Ads data you want to land in Databricks.
- Select the required X Ads API endpoint
- Choose fields like impressions, clicks, spend, engagements, and campaign attributes
- Define destination schema and table settings, or keep defaults
Step 4: Run & Schedule X Ads Data Collection
Once published, control how X Ads data is imported.
- Incremental load for current-day data
- Backfill (custom period) for historical X Ads data
- Monitor execution in Run History
Step 5: Use X Ads Data Across BI Tools & AI Insights
Your X Ads data is now available through Databricks.
- Analyze data in Google Sheets or Data Studio
- Join X Ads data with GA4, CRM, or revenue datasets
- Enable AI Insights for summaries and alerts
Every claim has a receipt.
Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.
Nodari RizunFounder & CEO, Pürblack®“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
Mark SimmonsCMO, Pürblack®“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
Nodari RizunFounder & CEO, Pürblack®“We regained time. And time is the one resource that never comes back.”
Turn X Ads Data into Business Decisions
Schedule a quick walkthrough to see how OWOX Data Marts helps you collect X Ads data in Databricks, reduce reporting complexity, and scale analytics with confidence.
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