Connector

Collect Microsoft Ads Data into Databricks

Own your Microsoft Ads data in Databricks with OWOX Data Marts. Collect granular, analytics-ready Microsoft Ads data into Databricks, control schema and refresh logic, and reuse the data across BI tools and AI Insights.

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Endpoints

S01 · Step 1

Step 1: Create a Databricks Data Storage

Start by connecting Databricks as your data storage in OWOX Data Marts.

  • Provide the Databricks Workspace URL
  • Specify the HTTP Path for your SQL Warehouse
  • Add a Personal Access Token for Databricks authentication

Connect Databricks

Step 1: Create a Databricks Data Storage

S02 · Step 2

Step 2: Create a Microsoft Ads Data Mart

Create a new Data Mart and choose Connector as the definition type.

  • Select Microsoft Ads as the data source
  • Authorize access to your Microsoft Ads advertising account
  • No API coding or engineering required

Add Microsoft Ads

Step 2: Create a Microsoft Ads Data Mart

S03 · Step 3

Step 3: Select Fields & Configure Data Import

Choose exactly which Microsoft Ads data you want to land in Databricks.

  • Select the required Microsoft Ads API endpoint
  • Choose fields like impressions, clicks, spend, conversions, and campaign attributes
  • Define destination schema and table settings, or keep defaults

Choose Fields

Step 3: Select Fields & Configure Data Import

S04 · Step 4

Step 4: Run & Schedule Microsoft Ads Data Collection

Once published, control how Microsoft Ads data is imported.

  • Incremental load for current-day data
  • Backfill (custom period) for historical Microsoft Ads data
  • Monitor execution in Run History

Run First Import

Step 4: Run & Schedule Microsoft Ads Data Collection

S05 · Step 5

Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

Your Microsoft Ads data is now available through Databricks.

  • Analyze data in Google Sheets or Data Studio
  • Join Microsoft Ads data with GA4, CRM, or revenue datasets
  • Enable AI Insights for summaries and alerts

Activate Reporting

Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights

What users are saying

Every claim has a receipt.

Real things real customers said — each quote pinned to a specific claim, straight from the quotes database.

A3re: trusting AI
Nodari RizunNodari RizunFounder & CEO, Pürblack®
“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”
C9re: one source of truth
Mark SimmonsMark SimmonsCMO, Pürblack®
“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”
E7re: getting time back
Nodari RizunNodari RizunFounder & CEO, Pürblack®
“We regained time. And time is the one resource that never comes back.”

Recent updates

Turn Microsoft Ads Data into Business Decisions

Schedule a quick walkthrough to see how OWOX Data Marts helps you collect Microsoft Ads data in Databricks, reduce reporting complexity, and scale analytics with confidence.

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References

  1. Internal OWOX data as of 2026-10-02
  2. G2 reviews of OWOX
  3. npm installs stat